1, the product has no features.
The lack of characteristics of products is also a taboo for hotels, and characteristics are the most attractive in this society, especially in terms of food. Choosing a feature is particularly important. For example, if you open a Sichuan restaurant in Sichuan, you should not choose a Sichuan restaurant unless you can make it authentic.
Of course, it must have its own characteristics, which can only be reflected when guests order. There are no specialties, and the waiter didn't recommend them when the guests ordered. Moreover, signature dishes can not only retain guests for a long time, but also attract more guests.
2, the location is not appropriate
The most important thing to open a shop is site selection. Improper location, especially the taboo of catering, is delicious and cheap, but the location is remote and nobody cares. Hotels are mainly located near residential areas, colleges, stations and office buildings, so there will be consumer groups, markets and industrial business districts.
Only by gathering hotels can we form an industry business circle, attract more people and do better business. The so-called snack street should avoid choosing the same store and increase competition with the same store. For example, you can open a griddle shop if you have a hot pot restaurant. For a novice to open a restaurant, the restaurant is especially taboo for improper location.
3. The environment is dirty and messy
The environment of hotel storefront is becoming more and more important in hotels. A good environment can sometimes be a key factor in the success or failure of opening a store. What's the store environment like? It's not that the more you invest, the better. It is more about design.
Restaurant decoration design is different from general family decoration design. Restaurant decoration design is particularly complicated, and it also involves professional issues such as environmental protection and fire protection. We should be responsible for the kitchen decoration and design together.
4. The service is not in place
Service is the current social trend, and any industry is linked to the service industry, especially the catering industry, which pays more attention to service. Poor service is disgusting. Most people won't go to a restaurant with poor service for the second time.
A good service can always make people linger, so there will be more repeat customers and word of mouth to let more people know. Therefore, because the service is not in place, opening a restaurant is very taboo.
5. Offended the chef
Beginners have opened a restaurant, and there are not many resources, so it is difficult to purchase. Therefore, those who have not completed the catering industry will generally negotiate with the chef and be bought by the chef.
Especially for the purchase of equipment, this is very important, because different kitchen equipment has different functions, what kind of equipment is needed, and experienced chefs know exactly what equipment to use, so chefs should not offend.