1, customer satisfaction is the first, including quality satisfaction, value for money, service in place, perfect after-sales, comfortable sleep, etc. Looking at the whole mattress industry, no company has such a good service. For example, at Christmas, they send Christmas gifts every year, and some have bought beds for more than 0 years, but they still receive Christmas gifts one after another until 17. In other words, there really is no company.
2. Integration and innovation. I believe everyone is familiar with the slogan of mousse. The global healthy sleep resource integrator is to integrate all outstanding enterprises made in other countries. Latex is made in this country, and spring is made in that country. Putting the best materials together to develop new products is definitely better than what they do at home (not to say that China is not good, some overseas enterprises can make a product for 100 years, which is the strength).
3. I interviewed Chairman Wang Bingkun before. He said that customers should be satisfied, that is, customers should win, dealers should make money, middlemen should win, suppliers should make money, that is, upstream should win, and mousse should win in the end.
The above three points may be the reason why they can do so well. As for why sales are so fierce, I personally think that every industry has strong sales. In addition to the sales ability of sales staff, there are also various trainings and management of the company.