We all know that the function of product animation is to promote the product itself. Because every different type of product has different attributes from other types of products, in order to make an animated short film for the product, we must first accurately locate the attributes of the product. This is a popular selling point of our products. An important function of accurately positioning product attributes is to set the production direction for animation, so that animation can be expressed around the product itself from beginning to end.

2. Accurate dissemination of product attributes

At present, most of the product animations on the market are simply displaying products, which are intuitive and straightforward but lack the attraction of content. It can convey the product information, but it can't deepen the impression of the product in the audience's mind, so we should stop making short films according to the common product animation. We can spread our thinking and adopt the story form with plot, so that the effect shown by animated short films is more deeply rooted in people's hearts.

3. Design the atmosphere board

No matter what kind of animated short film, you need to use different styles, colors or materials with different attributes to enrich the picture. The materials designed for this product animation are integrated to make an atmosphere board. But you must remember to use your own materials. Many animation companies will look for materials online, saving time and trouble.

Step 4 make an animated plot

After deciding to make product animation in the form of story, we should make an animation story for the product, and further determine the story flow, picture content, animation narration, action mode and so on of the short film.

5. Post-deployment of animation

After the animation short film is made dynamically, it is only one step away from the output film. Next is the post-production dubbing, adding special effects to the animation.

Expanding material: The video production of an excellent animation product can make people feel all-round pleasure in vision and hearing, which is one of the main reasons why it is used as a warm-up video for news conferences, music festivals and other activities.

The video production of animation products combines graphic design, animation design and film language, which is extremely inclusive, making animation and brand advertising perfectly integrated, keeping interest and balancing business sense.

You can mail a CD or send a video file, which is to reduce the sales cost of sales staff, reduce the sales cost and thus reduce the business cost, effectively replace the traditional manual, make it easy to understand and reduce the after-sales cost.