Entrepreneurship is a process in which entrepreneurs and business partners work hard to optimize and integrate the resources they own or can own, thus creating greater economic or social value. Entrepreneurship is a kind of behavior that requires entrepreneurs and their business partners to organize and manage, and use services, technologies and utensils to think, reason and judge. The following will bring you the lessons of the failure of fresh e-commerce and excellent dishes. Welcome your reference!
According to Ding, the founder of Youcai. The reasons for his failure in starting a business are as follows:
1, no stable supply. A single farm cannot meet the needs of e-commerce; Buying new land can't guarantee the quality; Multiple farms supply goods, with small purchase volume and high logistics cost.
2, can not provide a better shopping experience than the vegetable market. When you go to the vegetable market to buy food, you can choose your favorite food, such as apples, the same red Fuji, which has many flavors. Apples bought online may be mixed when sent home;
3. There are too many links in procurement, warehousing, assembly, logistics, it and customer development.
4. The problem of trucks entering the city (very unfriendly to start-ups). This is the last straw to crush the excellent vegetable network. Not having a city permit turned out to be a punishment. Since September, we have not only fined, but also deducted points. We must narrow down our business scope. In addition, the best tool for community distribution-electric tricycle, is illegal, but the law enforcement in this regard is very loose;
5, information asymmetry, bad money drives out good money. For example, cucumber, there is a huge difference between what customers think is a good cucumber and a good cucumber with excellent food. Com believes that:
1), light and bright in color;
2), straight;
3), the top flower has thorns. This is bad money, but it is difficult to change the customer's mind and requires an authoritative information symmetry.
Although the start is unfavorable, Dante Jingyuan is still optimistic about the fresh e-commerce market, which means that he will make a comeback at the right time. He believes that Youcai.com still has opportunities after changing its business philosophy and expanding its marketing channels.
However, fresh e-commerce itself has some insurmountable obstacles. First, supply, logistics, distribution and other issues. The freshness of fresh food means that the shorter the time from the place of production to the customer's kitchen, the better. How to find the most convenient mass supply recently, how to package and keep fresh, and how to deliver it is a great test for logistics, so many logistics companies refuse to deliver fresh products. It is very difficult for small companies to do their own logistics.
Secondly, it is difficult to standardize fresh food as a product. Radishes planted in the same field have different shapes and tastes. How to quantify and unify them is also a major problem for e-commerce.
Moreover, teachers and aunts account for the vast majority of consumers of fresh products. These people are basically not loyal netizens or even users. They are used to bargaining in the vegetable market and regard this activity as a part of their daily life. It is difficult to transfer this group of people to the computer. Ding wants to be a fresh e-commerce company because of the idea of "delivering food like milk", but it is enough to order milk at most once a month, but users can't order cabbage for a month, can they?
Aside from the above problems, Ding also summed up some suggestions for entrepreneurial "newcomers":
1, integrity. "If you accumulate evil, you will suffer more." Making money by cheating will hurt your descendants.
2. Prepare for a protracted war;
3, small-scale pilot, and then expand the scale;
4. Learn from others' experience instead of groping for it yourself.
Each of the above words was exchanged by Ding with sweat and hard money, and was recognized as a good word to encourage entrepreneurs.
Entrepreneurship policy support
Student entrepreneurship
20 14 12 10 The Ministry of Education officially issued the Notice of the Ministry of Education on Doing a Good Job in the Employment and Entrepreneurship of College Graduates in 20 15, encouraging and supporting the establishment of online stores and other forms of entrepreneurship.
In 20 15, the number of college graduates nationwide will reach 7.49 million, a record high. According to Zhang Fengyou, director of the National College Students' Information Consultation and Employment Guidance Center of the Ministry of Education, the total employment pressure in 20 15 is still relatively large, and the macro employment pressure is still unabated.
Yuan Guiren, Minister of Education, previously requested to establish and improve the teaching management system for the conversion of entrepreneurial achievements and credits, implement a flexible academic system, and support college students to drop out of school and start businesses. Encourage college students to start businesses.
College students enjoy tax relief when starting a business.
According to the circular, colleges and universities should establish a flexible academic system, allow students to drop out of school and start businesses, and employ successful entrepreneurs, entrepreneurs, investors, experts and scholars as part-time tutors to provide one-on-one guidance to innovative and entrepreneurial students.
The Notice also requires that colleges and universities should develop and offer special courses on innovation and entrepreneurship education, which should be included in credit management; Organize students to participate in various innovation and entrepreneurship competitions, entrepreneurship simulation and other practical activities.
According to the new round of "College Students' Entrepreneurship Plan" published on 20 14, we will strive to start 800,000 college students' entrepreneurship within four years. To this end, the "Notice" requires the implementation of various preferential policies such as entrepreneurship training and tax reduction and exemption, and encourages and supports various forms of entrepreneurship such as opening online stores.
tax preference
On February 5, 20 19, in order to further support and promote entrepreneurship and employment of key groups, the Ministry of Finance, State Taxation Administration of The People's Republic of China, Ministry of Human Resources and Social Security and the State Council Poverty Alleviation Offices jointly issued a notice saying that from 20 19 to 202 1 to 202 12 to 3 1
According to the circular, the actual value-added tax, urban maintenance and construction tax, education surcharge, local education surcharge and personal income tax will be deducted in turn within three years according to the annual limit of 12000 yuan per household from the month of registration of individual industrial and commercial households. The maximum quota standard can be increased by 20%, and the people's governments of all provinces, autonomous regions and municipalities directly under the Central Government can determine the specific quota standard within this range according to the actual situation in the region.
If an enterprise recruits poor people who have set up a filing card, registered as unemployed in the public employment service agency of the human resources and social security department for more than half a year and hold the Employment Entrepreneurship Certificate or the Employment Unemployment Registration Certificate, and signed a labor contract with them for more than 1 year and paid social insurance premiums according to law, the value-added tax will be deducted in turn according to the actual number of employees within three years from the month of signing the labor contract and paying social insurance. The quota standard is 6000 yuan per person per year, with a maximum increase of 30%. The people's governments of all provinces, autonomous regions and municipalities directly under the Central Government may, according to the actual situation in the region, determine specific quota standards within this scope.
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