Features of discount KTV: Discount KTV entertainment venues, one of the night shows, flowed into Chinese mainland from Japan and Taiwan Province Province in 1990s, and the consumer groups were white-collar workers, classmates' parties, family parties and company parties.
The price is relatively favorable, healthy and safe. Generally, only karaoke singing is provided, and high-pitched disco music cannot be played. Open 24 hours, private rooms are consumed by the clock, and there is no minimum consumption. Drinks and food are self-help at discounted prices.
Business strategy
Policy 1. Guided by health and happiness.
A healthy business atmosphere and good business philosophy are important factors to promote the development of enterprises. The reason why discount ktv has grown into the leading entertainment industry in China in a short time is inseparable from its business philosophy of "health, concentration, win-win and innovation". It is this responsible attitude that makes ktv gradually become an entertainment industry for mass consumption.
Strategy two. Based on market rules
Under the operation of market economy system, the development of entertainment industry is in the ascendant. Nowadays, leisure and entertainment are no longer the patent of young people. Middle-aged and elderly people have become an important consumer group that cannot be ignored in discount KTV. The expanding consumer market and the growing spiritual needs of the people make KTV industry a hot nugget industry. Discount ktv must keep in mind the laws of the market, keep making progress and constantly tap emerging markets.