"Enterprise number can quickly help enterprises realize the Internet, build their own ecology, connect employees, upstream and downstream, customers anytime and anywhere, realize the connection of the whole value chain, and then realize more changes in management mode and business model." Sun Jianhui said.
At the forum, the official revealed for the first time that the number of users of WeChat enterprise number has reached more than 10, and the number of access enterprises has exceeded 600,000, and new functions such as homepage application, mobile assistant and enterprise customer service have been launched.
Enterprise number is the best way for enterprises to realize internet.
At the forum, Zhang Lijun, general manager of Tencent Shanghai Branch, proposed that "internet plus" is evolving from the consumer field to the enterprise field. In the process of evolution, the enterprise's "internet plus" strategy needs to achieve the goal of "connecting the whole value chain, eliminating the information isolated island within the enterprise and embracing the economy". Based on the complete ecosystem of WeChat, WeChat Enterprise will become the connector of enterprise Internet, helping enterprises to achieve the above goals.
Sun Jianhui, deputy general manager of WeChat Open Platform Business Department, explained the concept of "connector". He believes that following the era of 1.0 paper office, the era of 2.0PC information and the era of 3.0 mobile information, enterprises are entering the era of 4.0 Internet, and building their own micro-ecology based on mature Internet ecology is the best way for enterprises to realize Internet. Backed by WeChat, the most dynamic Internet ecosystem, WeChat Enterprise can become the connector of enterprise internetization through a unified application portal and an open ecosystem.
Sun Jianhui also elaborated the role of enterprise number in enterprise internetization from the perspectives of connecting the whole value chain, connecting service numbers to realize O2O and accelerating business innovation.
"Before the company was established, they didn't know who their customers were." Sun Jianhui introduced that Tongwei Group is a state-owned fishery enterprise and its customers are fishermen. After accessing the enterprise, Tongwei Group has nearly 1.5 million fishermen and more than 1.0 million dealers managed on the enterprise platform. Once fishermen and dealers encounter problems, they can solve them immediately.
On the other hand, through the enterprise platform, Jiuyang Company moved its internal employees, customer service maintenance personnel, dealers in dealer stores and shopping guides into WeChat to get through with the service number, and used WeChat red envelopes to encourage shopping guides to connect with front-line users, which solved the pain of losing contact with users for many years and paved the way for users to provide secondary services.
In terms of mobile office, Sun Jianhui said that in the era of mobile information, many enterprises have invested their own funds and manpower to develop APP clients, but the utilization rate is low and the activity is low. Enterprises make mobile office easy to implement and actively use. After Zhongyuan Real Estate integrated five internal apps into enterprise level, the daily average activity rate was as high as 90%, which was 10 times higher than in the past.
Based on the basic functions such as WeChat positioning and shaking around, as well as the third-party application embedded in the platform, WeChat Enterprise can also make the common management scenarios such as attendance and training no longer rigid and become more relaxed and interesting.
Organizational ecological reconstruction brings huge market opportunities.
At the forum, with the theme of "Reconstructing the Organizational Ecology in internet plus", WeChat Enterprise also released the first white paper jointly with Tencent Research Institute. Li Gang, chief researcher of Tencent Research Institute, said that the WeChat enterprise number, like the service number and subscription number, provides the institutional users of WeChat with a lever to incite the content resources and relationship chain resources in the WeChat ecosystem. Wechat Enterprise is a systematic combing of complex social scenes at work, aiming at creating a mobile application portal connecting enterprises, employees, upstream and downstream and IT systems, and building an enterprise ecology in the era of "internet plus".
Compared with traditional enterprise software, WeChat Enterprise No.1 is open to the outside world with advanced interfaces in function, and uses a large number of third-party software to enrich users' choices. Second, in line with the trend of office socialization, it is no longer limited to the traditional enterprise IT market, but based on opening up the internal and external relationship chain of enterprises to help enterprises build their own mobile Internet ecosystem.
The white paper predicts that reconstructing organizational ecology will be the main development direction of "Internet plus microstructure" at the enterprise level in the future. With the strong connection of WeChat Enterprise to intimate relationship, we can build an exclusive social micro-ecology. In the era of internet plus, we will transform the social macro-ecology of WeChat into our own micro-ecology, which will be a huge market, covering almost all aspects of China's social economy, and all organizational structures will be involved.