1 underwear brand selection
What kind of location to open a shop depends on the investor's own investment ability. The better the location, the better the business will be, but the risk of this investment is also greater. Usually choose a local pedestrian street with clothing sales atmosphere, the location must not be too remote, and the selected location must be the place where the target consumers often haunt.
What kind of brand to choose depends on the local economic level, and the manufacturers behind the brand must have certain strength and determination to develop the market in the long run; And the product quality of this brand must be excellent.
Mature high-end underwear brands generally take shopping malls as their main sales channels. In order to ensure the operation of shopping malls, they usually give higher discounts to specialty stores and have thinner profit margins. Generally, middle and low-grade brands are more suitable for store sales, with moderate prices and large profit margins.
2 underwear style selection
After determining the brand, you must choose the right style. If you want to see the best-selling styles, you need to find the market. If you don't know the trend, it is very dangerous. Modern people pay more and more attention to the quality of life, and underwear is also one of the carefully selected items. In addition, the comfort of the product is very important. The combination of products is a profound knowledge, and there must be different series of products to fully meet people's underwear needs. Moreover, people in different regions have different preferences. Selling underwear also needs to be "adapted to local conditions". The color should be dark in winter and light in summer. Red must be the best-selling color during the Spring Festival. Hanging products is another art, and the best-selling styles and colors can be displayed in the main position, giving people a neat feeling at the same time. If it is a mid-to high-end market, you need to talk about taste.
3 underwear store clerk selection
Underwear is very special because of its privacy, and a good waiter is related to the turnover. An experienced waiter can judge when he sees the customer's cup lid, and can give the customer appropriate advice.
The age of the waiter should be between 28 and 40. Young girls recommending underwear will make people feel less authoritative. In addition, the store should also provide try-on service, as close-fitting clothes, even if the size is the same, there will be differences, and the differences in appearance and function are even greater. So the waiter has to convince the customer to try it on. Girls who come to buy underwear for the first time are often shy. In order to leave the best impression on customers, waiters have to eliminate their nervousness and give correct explanations.
4 underwear store publicity point selection
In general, targeted advertising can bring more direct benefits. A small underwear store can't spend a lot of media advertising, but it can spend a little money to do something practical, such as pulling some promotional banners on the street, making a light box at the door of the store, or distributing some leaflets and coupons in crowded places. You can also plan to make a window display and invite one or two models to show it on the spot.