The overseas marketing system related to aviation business and non-aviation business is mainly composed of the company's overseas institutions, including information collection, market analysis, project development, product sales and after-sales service. After decades of training, CACC has trained a large number of high-quality talents who are familiar with domestic and foreign markets, understand international trade rules, have knowledge of commercial law, are good at project management and marketing, and have a perfect working system.
China Aviation Technology Company (CATIC) is a national authorized aviation product seller. Its aviation products include various military aircraft, civil aircraft and their engines, airborne equipment, ground equipment, maintenance equipment and spare parts. More than 1000 aircraft have been sold, with users in more than 30 countries. In aviation product research and development, CATIC invested in EC 120 helicopter with Eurocopter and New Aerospace Company, and invested in K8 trainer and JF 17 fighter with Pakistan Air Force. In order to meet the needs of users, CATIC has been committed to improving the after-sales support ability and service level of products. Through all-weather technical support, help users keep the aircraft in the best use state. At the same time, there are many spare parts centers in the user country, so that users can quickly obtain product and service support and provide international-level aircraft maintenance, repair and flight training.
CATIC has undertaken a large number of key projects for the country and aviation industry, provided technology, equipment, accessories and raw material procurement services in product development, research and development, production and technical transformation, and played an important role in project management and contract execution.
CATIC is also an internationally recognized aviation parts contractor, which undertakes aviation parts including nose, fuselage, tail section, vertical tail, horizontal tail, wing parts, various doors and cables. Disc, ring, shaft and blade parts of aircraft manufacturers such as Boeing and Airbus, aero-engine manufacturers such as GE, RR, Pratt & Whitney and Snecma, airborne equipment parts of airborne equipment manufacturers such as Honeywell and airborne equipment parts of companies such as Honeywell, Collins and Terez.
CATIC's non-aviation products include 10,000-ton ships, road construction machinery, food machinery, medical equipment, container inspection equipment, automobiles, motorcycles, bicycles and their parts, office supplies and daily products. , involving all fields of the national economy. The international projects undertaken are all over Asia, Africa and the Middle East. Fiyta watches, Shennan circuit boards and Tianma LCD panels produced by subsidiaries of AVIC are well-known products in China. CATIC has three Hong Kong listed companies and three domestic listed companies. The annual turnover of "Above the Rainbow" chain stores has exceeded 3 billion yuan. CATIC also owns many office buildings and hotels in Beijing, Shanghai, Shenzhen, Zhuhai and Xiamen.
According to the development vision of "building a multinational company with international competitiveness", CATIC will always have a deep understanding of the market and pay special attention to customers throughout its work, and strive to provide customers with high-quality products and value-added services with the requirements of "lean management, professional service, cooperation and pursuit of Excellence" to reflect the value of CATIC to customers' interests. plane
Fighters and attack aircraft: 歼 5, 歼 6, 歼 7, 歼 8, 歼 10, JF- 17 Thunderbolt, FC-20, 歼 5.
Bomber: H 6, FBC- 1 flying leopard
Trainers: beginner 6, K-8 Kunlun, J -6, J -7, L- 15 Falcon.
Transport planes: Yun -7, Yun -8, Yun-12.
Helicopters: Zhi -9, Zhi-1 1, EC- 120 aircraft.
Commercial airliner: xinzhou 60, Yun-12.
Civil helicopters: Zhi -9, Zhi-1 1 and EC- 120, as large import and export trading companies established in the early days of reform and opening up, CATIC monopolized the import and export operation rights of China's aviation defense products. The export of all national defense products produced by enterprises in China aviation industry system, as well as the introduction of most products and technologies needed for production, need to be carried out through relevant departments of China Aviation Technology.
At first, no one objected to this practice. After all, in the early days of reform and opening up, Chinese mainland lacked foreign trade talents and foreign exchange, and foreign trade became a key management field. Most aviation enterprises in China lack the necessary talents and experience, and have no foreign exchange accounts and balances. Therefore, foreign trade must rely on CATIC. However, with the in-depth development of reform and opening up and the vigorous development of foreign trade talents training, it is not difficult for factories to find qualified foreign trade talents in the talent market. Since many aviation enterprises started civilian products business in the late 1980s and early 1990s, most of them also have foreign exchange accounts and balances, so it should be said that they have already met the basic conditions for independent foreign trade.
Since 2000, based on the consideration of reducing intermediate channels and enjoying exclusive profits, many enterprises in the aviation system have responded to their superiors and demanded to bypass the Civil Aviation Administration and independently develop foreign trade in aviation products. Among them, Xi 'an Aircraft Industry (Group) Co., Ltd. and Harbin Aircraft Industry Group Co., Ltd. have all produced or used to produce civil aviation products, such as Xinzhou 60 He Yun-12. Reached a certain degree of agreement and compromise with aviation system executives and CAIC, in which Xifei Group and CAIC reached an agreement on the market division of xinzhou 60, and obtained the most mature Asian market that CAIC has continuously developed and cultivated in recent 20 years, and CAIC will continue to have the right to continue to sell Xinzhou 60 aircraft in other parts of the world except Asia.
However, it should be pointed out that after 30 years' development, CATIC has become one of the leading suppliers of defense products in China, and its business covers the whole world. At present, CATIC has 28 companies and representative offices overseas, with more than 100 overseas permanent employees.
Among them, 26 overseas companies and representative offices are directly related to the import and export business of national defense products. Almost all overseas staff can undertake the market development and follow-up support of China's full range of domestic defense products, and are familiar with various foreign trade negotiation rules and skills. These overseas employees are one of the main components of AVIC's core talent team. On the other hand, domestic airlines are almost amateurs in market development, although they have talents with knowledge of negotiation and foreign trade. More importantly, almost all domestic aviation enterprises are unable to maintain a large-scale overseas marketing team. For China aviation defense products that few people will buy, the weakness of market development has become the biggest shortcoming for domestic aviation enterprises to independently carry out foreign trade of defense products. From the point of view of the country's call for building an intensive society, compared with letting aviation manufacturers establish their own marketing system, CAIC's global marketing and service team has greatly reduced the international trade cost of China's aviation products and improved the efficiency of market development and marketing, which is obviously the best overseas development choice for the aviation industry at present.
At the same time, it should be pointed out that the existence of CATIC is of great significance for the China government to effectively control the import and export of national defense products and prevent the proliferation of weapons of mass destruction. At present, China still bears a lot of criticism in the field of global arms control. Comprehensive exporters of defense products will help unify the export standards and guidelines of defense products, control the outflow of advanced and sensitive conventional weapons and technologies, and completely eliminate the proliferation of weapons of mass destruction. On February 28th, 2005, the State Council accused China Aviation Technology Group Company of selling materials that can be used to manufacture missiles and weapons of mass destruction to Iran, and imposed economic sanctions on six China companies, two Indian companies and 1 Austrian companies. The sanctioned companies will be banned from doing business with the U.S. government and will not be able to obtain the export licenses needed to purchase certain American technologies.
However, CATIC denied all the allegations and declared that the international trade of all its defense products strictly abided by China and international laws, regulations and conventions.