Some companies didn't do SEO planning when building websites. Although the website is beautiful and generous, it doesn't help the ranking much. If they can only express themselves, what's the point? At present, the traffic sources of new websites on the market are almost all search engines. Search engines rank websites according to their content value and various ability scores. The basic part of some websites is what website construction needs to do. Instead of reworking the website construction without optimization, it is better to finish this work in the early stage. Therefore, when building a website, we should fully consider the future SEO work and put SEO elements into every detail!
First, plan the URL structure of the website. URL is the URL of the website. Nowadays, in the dynamic website environment, the URL of the website is generally long, and there are some dynamic parameters in the middle. It is almost impossible for visitors to recognize these links when browsing. When sharing and spreading, copying and pasting links is also sending hundreds of strings, which is not conducive to browsing. At the same time, search engines are not very friendly to such links and need to be simplified. When building a website, these obscure characters are semantically rewritten by simplifying the URL, that is, making it static. For example, you can use the complete spelling of Chinese Pinyin directly, which is clear at a glance, readable and conducive to communication.
Second, the scripts used on the website should be constructed with reference to the elements of SEO. For example, the JS or DIV foreground page code should be as concise as possible, and the website program code should be repeatedly combed after writing. When the website is completed, it is necessary to check whether there are redundant codes, so that the overall page size can be reduced to less than 300K K K. If it is too large, it will slow down the loading speed and lead to slow page opening, which is to be avoided in SEO work.
Third, the 404 pages of the website, when the website is being built, it is inevitable that some links will not be opened because of the deletion of some pages or the negligence of the staff. SEO pays attention to the user experience, so it is necessary to add some friendly tips to these pages that affect the experience to appease the frustration that visitors can't browse. The prompted 404 page can use humorous language or add some navigation elements to prevent the website from jumping out because of dead links.
Fourth, the use of tags, website page construction is composed of tags and content, and browsers will only display the pages we see after analyzing these tags. From the user's point of view, the relevant website construction companies should use each label in a suitable place, for example, the news title of the website page is marked with h 1, rather than the enlargement of the B label. For SEO, the two labels express different meanings, and the function of each label should be clear.
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