The business model of direct selling is that products are produced in factories and delivered directly to customers through dealers, direct sellers or specialty stores, which reduces intermediate circulation links, ensures its pre-sale, in-sale and after-sale services, and enables customers to get better services.

Amway's sales model is considered to be the best marketing model. Harvard University in the United States regards Amway's bonus system as an MBA case for students to learn. China Renmin University MBA marketing volume also included Amway's marketing model, and Waseda University also included it, showing its high market value and academic recognition.

marketing model

It is a system, not a means or way. At present, the recognized marketing model is divided into two main streams in the construction mode: one is the marketing model summarized by market segmentation and enterprise management system extension. First, integrate the marketing model, establish the core of customer value by the method of customer integration, and integrate all aspects of resources of the enterprise.

The marketing model is a marketing system built with enterprises as the center, and integrated marketing is a marketing system built with customers as the center. On the basis of these two models, many methods are derived around the specific marketing process: a key criterion for evaluating enterprise management is the final marketing performance (including sales, market share, profit, popularity, etc. ).