2. Organize, train and manage the customer service team to conduct online sales and complete the sales task;
3. Coordinate internal resources to complete procurement, logistics, after-sales and other links; Solve the problems in daily work in time, ensure the normal work of the team, supervise and continuously improve the performance level;
4. Plan and organize the implementation of the overall marketing promotion of online stores to enhance their own marketing capabilities; Regularly track and evaluate the promotion effect, submit the statistical analysis report of the promotion effect, put forward the marketing improvement measures in time, and give the feasible improvement plan.
Extended data
Taobao's agency operation means that stores (market stores, shopping malls) hand over the sales, customer service, decoration, optimization, through train, marketing planning and other aspects of the store to Taobao for management, and the company's professionals will carry out the store.
After the qualification examination, under the premise of not violating Taobao rules, we will adopt a promotion and marketing method suitable for stores and products to effectively improve the store traffic, conversion rate and comprehensive competitiveness of the platform.
Contents of operational services:
1. Establish an online sales platform. Market research/operation planning: according to the situation of brands and online consumers, determine the brand positioning of online sales and make a three-stage plan.
Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams.
Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao.
Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design.
Product distribution on shelves: upload product information to online sales platform according to a certain template.
Online shop management norms: establish online shop rules and regulations and standardize management.
2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc.
SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the brand image of the network and punish network infringement and piracy.
3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page is to add design elements.
4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback.
Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.
5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration.
Refer to Baidu Encyclopedia-Taobao Agent Operation