The search engine optimization that needs to be carried out after the website goes online increases the content of the website and the number of visitors to the website. SEO optimization of websites can be divided into internal optimization and external optimization. Website internal optimization can optimize the structure and user experience of the website. The external optimization of the website is to increase external links appropriately, so as to improve the weight of the website in the search engine.
So, how does the new station improve the weight of the website in Baidu?
In order to increase the weight (trust) of Baidu, it is necessary to choose the appropriate keyword positioning layout for the website, update the high-quality content, and cooperate with the construction of external links. The specific implementation method, Bian Xiao of Shanghai SEO Optimization Company introduced the operation method in detail:
1. Select the appropriate SEO optimization keywords.
2. High quality chain construction
The construction of external links is one of the effective ways to increase Baidu's weight, but the premise is to build high-quality external links, and building a large number of junk links is not worth the candle. High-quality external links can not only help the website to enhance its weight, but also help the website to obtain effective traffic sources. For webmasters without resources, some high-quality external links can be obtained through friendly link exchange.
3. Readable and high-quality website content
High-quality website content is always one of the goals of SEO optimization. High-quality content can not only attract visitors' attention, but also enhance users' stickiness to the website. What is quality content? The first is readability, the second is to help users solve problems, and the last content is originality. The reason why Bian Xiao doesn't put originality in the first place is because the primary problem of originality is how to help users, rather than creating information that can't help users solve problems for originality.
In SEO optimization, we should not only consider the editing of the content, but also do a good job in the daily data analysis of the external chain construction, find out the shortcomings in SEO optimization of the website from the data analysis, and upgrade the deficiencies, so as to improve the weight of the website.