Many people are blind when doing Tik Tok, and they don't know whether they want to empower, drain or build IP. The purpose is not clear, and no matter how hard you try, you can't reach the end.
Different purposes, different fields, different contents, different video forms and different operation methods. Take the rising powder as an example. It is recognized in the industry that the fastest form of powder increase is rubbing hot spots and rubbing hot spots, but the shortcomings of doing so are also obvious, and the conversion rate is low. Attract some irrelevant fans, it may be more laborious when realizing it, and the income will be reduced.
Some time ago, a friend made a Tik Tok for a towel factory. In just three months, he achieved 3.74 million powder from 0, and the highest powder for a single work was 650,000. But when he finally brought the goods, he found that the conversion rate was low, and the factory even thought the fans were coming. When summing up the reasons, he found that the account had done a lot of current affairs hotspots in order to chase powder, and the fans with rising video content did not match the fan groups needed by the towel factory, which was seriously lower than the expected conversion rate. Therefore, the customer's target positioning is.
2. What video format is used to transmit content?
After locating the purpose, we should consider the presentation form of the video. Different video forms determine the cost of video production, the frequency of updating and even the transformation mode and conversion rate in the later stage.
Take the workplace as an example. Through Tik Tok to search the workplace, two common forms can be distinguished:
The real thing, not the real thing.
The appearance of real people includes the following three forms:
(1) Knowledge sharing of workplace scenarios
② Knowledge sharing among professionals.
(3) processing video of workplace expert lectures.
Unreal appearance includes the following four forms:
①PPT picture relay
② Word-turning special effects workplace knowledge sharing
③ Animation mode
4 MV video explains workplace knowledge sharing
The above seven video formats cover 90% of Tik Tok's video formats, and Tik Tok produces a lot of video content every day. Once a new video format becomes popular, there will be a large number of imitators.
Of course, choosing what suits you is the most important thing.
1, make good use of Tik Tok search.
If you don't have any thoughts before going to Tik Tok, the first thing to do is to find your peers and reasonably use Tik Tok's search bar to find any peer account you want.
There are usually popular videos after searching, so that we can analyze the content output, analyze the video output form, draw our own conclusions, and then expand our own ideas.
Take the workplace as an example and search in Tik Tok: Workplace.
It shows popular videos in the workplace. The most popular videos and users in this field can be obtained by using the columns of "Video" and "User".
"The video column is a video with a high number of recent broadcasts and praises;
"The user bar is a user with a large number of fans.
2. Analyze the rules of popular videos of peers.
After the hot works are searched out, the next step is to classify, collect all the videos with more than 50,000 likes, and analyze the videos with the following four questions as key fans:
3. Start with imitation.
After registering an account and editing basic information, I began to upload my works. The shortest way to make popular works is to imitate, and directly imitate high praise videos.
The ethos of the platform is imitation. It is not difficult to find that as long as a work is popular, there will be a large number of imitators. Tik Tok's popular videos have been verified by users and can be imitated quickly, greatly reducing the cost of trial and error.
Some time ago, we made a music number and found that the song DancingwithyourGhost is very popular, and the first place has attracted 2.3 million likes.
So, we immediately prepared the copy and edited the video, and finally got 40 million broadcasts, 400,000 likes and 230,000 fans.
It is not difficult to make the same type of content through imitation, and it is not difficult to run out of millions of fans in two months!
Including a good friend of Xi 'an, joined the new media operation of a company, became 370,000 fans in three weeks, and broke through 500,000 fans in six weeks.
There may be many people who despise this technology, and there is nothing new, but it is recognized as a good method in the industry and is very suitable for small players who operate by themselves.
4. More work test accounts can be released in the early stage.
There is no standard answer to the frequency of updating videos for newly registered accounts.
It may take 2-3 days for a professional MCN network celebrity incubator or short video team to produce a work, and it is impossible to do it every day. However, it is common for their works to rise to hundreds of thousands or even millions.
On the contrary, with the professional drainage matrix number, an account has about ten works published every day, and the effect of a single video is not obvious, but the overall effect is very good.
Then, as an ordinary person, how to adjust the frequency of publishing works?
According to our practical experience, before the first popular video appears, it is appropriate to release more than three works in three different time periods every day.
Of course, the situation in different fields is different, and the update frequency varies from person to person.
For example, a non-real video, because the video does not need too many pictures, so the production time will be shorter and it can be completed at night.
However, real works may have the needs of the plot, which leads to a long time for video production and is a bit reluctant.
5. Video release time
According to the habits of audience fans, decide when to release the video.
Different people have different opinions about the release time of the video. The common ones are 9:03 am, 165438+ 0:30 pm and 6:30 pm. However, these are all one-sided and not supported by much actual data.
The correct way: according to the habits of audience fans, decide the time to release the video. Take the funny class as an example. It is most appropriate to put funny works after work, because people are tired at this time, and being funny can just relax their body and mind.
How? Count the release time of large-scale popular works, then count the time period you like to increase, and choose the appropriate time point with this time period as a reference.
6. Reasonable hot spots
Hot events can attract a lot of attention in a short time, and it is also a good skill to quickly increase powder.
For example, our comments on the Sun Yang incident some time ago reached 70 million, 620,000 likes and130,000 fans in just one afternoon.
Of course, you can't touch any hot spots. Hotspots must be related to the attributes of the account, otherwise it will only be detrimental to the verticality of the account.
1. Do I need a new account?
Major online training institutions are emphasizing the idea of raising numbers, but we found that it is not necessary to raise numbers after actual operation.
Tik Tok is a decentralized platform. If the work is well received by fans, there will be more recommendations. If the work is not well received by fans, there will be no recommendation, regardless of the number of people.
No, the newly registered account, the first work also has a broadcast volume of 276.7w, and the pink has increased by 25 15.
Of course, all this is based on the premise of high-quality video content.
If you don't have much confidence in your video, you can also go up the number, not the other one.
A training institution leaves a number: praise and pay attention to similar works, and broadcast live in the same city for 7 days.
Useful nicknames: Find similar accounts, try not to have too many fans, and make friends with them. When sending works, you can praise each other and hold a group to keep warm.
2. Will the work catch fire for the second time?
Whether a work is popular or not has little to do with how many times it is published.
Content is king, good content will be welcomed by fans, and there will be platform recommendations. Not in the second time, it is easier to get angry.
The roi of video delivery is greater than 1 only in the case of multiple releases once.
So, in order to have more sales, the account operation put this work three times in a row until there was no play.
3. The more works, the more powder.
Many people feel that Tik Tok is not popular because there are too few works.
I began to publish my works crazily. There is no denying that this is a big misunderstanding.
Tik Tok officially pointed out that the content of the explosion is the key to increasing powder, and more and more shots are used to quench thirst, which is not very helpful for the long-term accumulation of accounts.