The most common image of franchisees in people's minds is a business person who strives to realize the "American dream", and 2 1 century has given them the opportunity and platform to realize this dream. Franchising mode describes the fundamental reason why people like to choose franchising in order to have ownership-to have feasible and recognized products and systems as support to reduce their own time for starting a business. 2 1 Century Real Estate has been an internationally renowned franchise enterprise for more than 30 years, and the franchise industry in China has just started. Like McDonald's and KFC, 2 1 century real estate expanded its market by franchising as soon as it entered China. Through the two-level authorization system, they choose a well-known and powerful real estate company as a regional branch in the provincial capital, municipality directly under the central government or more developed cities. Secondly, regional branches will authorize franchisees according to the requirements of 2 1 century real estate. Once franchisees join 2 1 century real estate, they can enjoy the management and training of world-famous brands and professions and become the branches of the largest real estate agency in the world. All regional branches and franchisees can enjoy nationwide housing information through SIS sales information management system.

While some real estate agents are suffering from the New Deal, the real estate in 2 1 century thinks that the New Deal has brought them excellent opportunities, so the real estate in 2 1 century expanded against the market in a few months in 2006, expanding its business rapidly, and making achievements in business development in Shanghai, Jinan and other cities, showing the advantages of franchising in seizing market opportunities.

Franchising has been developed in China for 19 years, and now it has involved more than 60 industries, with more than 2,320 franchisees and more than 80,000 franchisees. The whole market is growing and expanding at an alarming rate of 40-50%. However, in China, the development of franchise market is not balanced. However, as the hottest market in the world, the market of franchise industry is huge. The development of real estate in China will continue to grow in 2 1 century, and the real estate in 2 1 century will explore and witness the future of franchising in China together with the industry.