Agency and joining are both ways of business cooperation, and their meanings are as follows:

Agency: Agency refers to the behavior that a person or organization sells and promotes on behalf of another brand, product or service. An agent signs an agency agreement with a brand or enterprise, obtains the agency right and is responsible for selling products in a specific region or market. According to the agreement, the agent can independently formulate sales strategies and channels to earn sales commissions or profits.

Joining: Joining refers to the behavior that an enterprise allows other individuals or organizations to conduct business with its brand and business model. Franchisees (franchisees) pay a certain franchise fee, sign a franchise contract with the headquarters, and obtain the authorization to use the brand and business model. Franchisees are supported by the headquarters in product supply, marketing and management training, and operate and manage franchisees according to the regulations of the headquarters.

Generally speaking, agents pay more attention to selling and promoting products or services, and agents usually have more autonomy; Franchising, on the other hand, pays more attention to establishing an integrated relationship with headquarters brands. Franchisees can use the headquarters brand and business model, but at the same time they need to abide by the regulations and management of the headquarters.

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Choosing an agent or joining depends on the specific situation and personal preferences. The two are different in business models, responsibilities and rights. You can make a choice according to your own resources, goals and business capabilities.