Theme logo, welcome banner, atmosphere creation banner, publicity poster, water sign, guest nameplate, promotion background board, street sign, balloon banner, sign-in book (sign-in wall).
Investment promotion handbook and product album
Stop signs (stations and airports), signs for reception cars.
Signs (venue guide, bathroom guide, banquet hall guide), warm tips
Office system: ballpoint pen, notebook, document bag, handbag (packaging gift materials)
Five propagandists: Yi Labao, X booth, wide booth, netting booth and other vivid materials at the point of sale.
Others: mineral water, cups, napkins, tea breaks.
Extended data:
First, the new product launch agenda
14:00- 14:30 specially invited guests, guests and the media sign in (giving gifts)
14:00- 14:30 to guide the specially invited guests, guests and media to their seats (background music)
14:30- 15:OO plays the films that should be released by enterprises.
15:00- 15:05 The host announced the launch of the new product and introduced the special guests, guests and media led by the company.
15.05:15:10 Welcome speech by the general manager of the host company.
16:45- 17:30 reporters asked questions, and market leaders, project leaders, hospital leaders and company leaders answered them; Guests are free to discuss.
17:30 After the meeting, arrange the guests to leave and guide them to the dining area. Please wait for the media.
17:30- 17:45 hospital leaders and marketing leaders communicate with the media in detail.
17:45 End communication with the media, arrange for the media to leave, and instruct them to move to the dining area.
17:45-20:00 dinner * * *
The above time and process arrangements are for reference only and can be arranged according to the actual situation.
Second, the exhibition venue layout
In the lobby of the main entrance of the hotel, the receptionist wears the company's ribbon to greet the guests, and sets up signs to indicate the place where new products are released and the place where meals are signed in.
Guest reception, equipped with two receptionists, is responsible for registering guests and distributing conference standard information packages and picture books of exhibitors, as well as two etiquette guides.
Some X-shaped brackets are placed at the entrance of the hotel and the entrance of the conference hall.
Huge paintings are used as the background wall of the main venue, and the area next to the stage in the interview area is the product display area and the news interview area. On the front of the podium, Wu L0G0 is pasted, with a laptop, a microphone and flowers on it.
There are two flower baskets on both sides of the rostrum of the venue, and X display stands on both sides of the front desk of the corridor.
There is a guest card holder on the rostrum, a tea cup and purified water on the table, the DM cover of the folder and the VIP signature.
Audio-visual materials such as corporate propaganda films or documentaries, product promotion slides, etc.
Debug the audio equipment and specify the video recorder.
Three. Invited attendees
Invited guests: Professor XX, company leaders, etc.
The number of guests in the industry is XX.
Invited media: Internet, newspapers, television, magazines and other mainstream media. Total number ***XX people.
Information provided to the media by the new product launch conference
When reporting, news media organizations distribute materials, including meeting schedules, press releases, speeches, background information of spokespersons, company brochures, product promotional materials, related pictures, souvenirs and gift coupons, business cards of corporate news leaders (for further interviews and contact after press release) and blank stationery and pens (for journalists to record).
Meeting organization
Team leader (responsible for coordinating the whole activity with the hotel)
Coordinator (the coordinator is composed of the marketing department of the institute and is responsible for coordinating the work of each group)
The leading group is divided into various project groups, namely: conference reception (6 people are responsible for guest registration, gift distribution, information package distribution and various receptions, etc. Contact with the media (media release, media contact gift).
Press conference information kit content
Meeting Manual
New text information
Related pictures, pens and stationery
gift
Meeting preparation
Finalize the planning scheme of the press conference.
Initially determine the meeting place and the number of guests.
Enterprises should distribute films, leaflets, brochures, desk cards, backboards, invitations and new product display materials.