The first point of core work: SEO optimization, keyword positioning is the direction!
What are keywords? To put it bluntly, it is the related words or sentences that your target customers are likely to think of and search for, called keywords! Please note that there are several key points here: target customers are easy to think of and may be searched; Keywords include core keywords, long tail keywords, related keywords, brand keywords and traffic keywords!
(1) Keywords: divide and rule without seeking quantity.
As the name implies, it is the key word of your core business. For example, if you are engaged in online marketing training, your core keywords are as follows: online marketing training, e-commerce training, SEO optimization training, WeChat marketing training, online marketing lecturer, online marketing course, e-commerce expert, online marketing lecture, and e-commerce open class. Core keywords refer to words that are related to your core business and can bring you direct conversion rate!
(2) Long Tail Keywords: quantitative change leads to qualitative change
As the name implies, it is a "sentence word" derived from your core keywords. For example, if you are engaged in online marketing training, your long tail keywords are as follows: Where is the online marketing training institution in Shenzhen? How to open a shop in Taobao? Is SEO optimization of search engines easy to do? Long tail keywords are words related to your core business and can bring you accurate conversion rate!
(3) Related keywords: homomorphism.
As the name implies, it is a keyword related to the semantics of your core keyword. For example, if you are engaged in CET-4 and CET-6 training, your related keywords are as follows: TOEFL English, CET-4 and CET-6, New Oriental, pronunciation training room and English summer camp, which are all related to your core business and can bring you indirect conversion rate! Using related keywords can help you avoid the suspicion of keyword stacking;
(4) brand keywords: believe in the power of the brand
Brand keywords include self-owned brand+cross-industry brother brand related vocabulary. For example, if you are a psychological counselor, your brand keywords are as follows: medical expert, physical therapist and health expert. Then, you can write a famous professor of traditional Chinese medicine: children are picky eaters and anorexia, do more psychological counseling, and treat both the symptoms and the root causes! "This article professor of traditional Chinese medicine # # is your cross-industry brother brand or cross-industry celebrity. It is easier to gain trust by pushing psychological counseling business with the help of other people's brand value. Of course, famous experts search harder on Baidu and have higher trust. Brand keywords are also related to your core business, but they can bring you core competitiveness! An important strategy in marketing is called "Hound Project". Use brand keywords more and promote yourself with the help of superior brands. After a long period of accumulation, you will get unexpected results!
(5) Traffic Keywords: Without traffic, everything is empty talk.
The so-called traffic keywords refer to hot search words that can bring a lot of traffic to our website. There are many ways to find hot events. You can log on to Baidu Search Billboard or Sina Weibo Hot Search Billboard to easily find hot topics on the Internet.
The second point of core work: SEO optimization, high-quality content construction
The construction of high-quality content is a commonplace topic. Everyone knows how important high-quality content is to search ranking.
(1) practical skills articles are highly concerned and easy to spread.
(2) Hot event articles are highly concerned and easy to interact.
(3) The story case has high credibility and is easy to spread.
(4) Readable titles are innovative and suspenseful.
(5) The topic of content-related marketing classification.
These five elements can be summarized as "finding hot spots, telling stories, sharing dry goods, planning titles and related marketing". Life is marketing, write some short comments on popular TV dramas, novels and variety shows; Collect short stories in life, short stories on the internet and the experience behind writing stories; Like Baidu's experience, write some industry experience, operation skills and methods; Like making a magazine, it is easier to attract readers by making the title innovative and suspenseful; Finally, add relevant article recommendation and special recommendation at the bottom of each article.
The third point of core work: SEO optimization, website submission to webmaster platform.
Webmaster tools are essential tools for webmasters. Often go to webmaster tools to understand SEO data changes; It can also detect website dead links, spider visits, HTML format detection, website speed test, friendship link check, website domain name ip query, PR, weight query, alexa, whois query and so on. Large search engines have their own webmaster platforms, and you can choose to register and submit your site.
SEO Optimization 8-step Operation Art of War:
1, keyword analysis (also called keyword positioning)
This is the most important part of SEO optimization. Keyword analysis includes: keyword attention analysis, competitor analysis, keyword and website correlation analysis, keyword ranking and keyword ranking prediction.
2. Website architecture analysis
The website structure conforms to the crawler preference of search engines and is conducive to SEO optimization. The analysis of website architecture includes: eliminating the bad design of website architecture, realizing tree directory structure, website navigation and link optimization.
3, website directory and page optimization
SEO is not only to make the homepage of the website rank high in search engines, but more importantly, to make every page of the website bring traffic.
4. Content publishing and link arrangement
Search engines like regular website content updates, so it is one of the important skills of SEO optimization to arrange the website content publishing schedule reasonably. Link layout organically connects the whole website together, so that search engines can understand the importance and keywords of each page. Implementation reference is the keyword layout of the first point. The activity of friendship link is also launched at this time.
Step 5 talk to search engines
Submit unlisted sites to the login portals of major search engines. Look at the effect of search engine SEO, and learn about the collection and update of the site through site: the domain names of webmasters. Know the reverse link of the site through the domain: the domain name of the webmaster or the link: the domain name of the webmaster. In order to better realize the dialogue with search engines, it is suggested to use Google webmaster tools.
6. establish a website map site map.
According to your own website structure, make a website map to make the webmaster's website more friendly to search engines. Let search engines access all pages and columns on the whole website through SiteMap.
It is best to have two sets of siteMap, one is convenient for customers to quickly find site information (html format), and the other is convenient for search engines to know the update frequency, update time and page weight of websites (xml format). The sitemap should be consistent with the actual situation of the webmaster's website.
7. High quality friendship links
Establishing high-quality friendship links is the key issue of seo optimization, which can improve the PR value of the website and the update rate of the website.
8. Website traffic analysis
Website traffic analysis guides the next SEO strategy from the SEO results, and it is also of guiding significance to optimize the user experience of the website. Recommend traffic analysis tools, GoogleAnalytics analysis tools and Baidu statistical analysis tools.
The above are the three cores and eight operation steps of SEO optimization. I believe you will have a deeper understanding of SEO after reading it.