Real-life shooting will give customers a sense of reality and increase their trust. But it will take a lot of time to conceive before shooting, and it will also consume a lot of manpower and material resources in the middle of shooting.
From the aspects of scale, historical development, enterprise concept, core technology, advanced equipment, management mode, sales mode and development vision, the picture is displayed with a tall lens, plus emotional voice-over and post-production packaging. It is bound to create a high-profile corporate promotional film.
What should corporate propaganda films do to achieve results? To put it bluntly, the production of corporate promotional films is advertising, and advertising activities have the functions of enhancing the image, improving brand awareness, shaping value and selling products for enterprises. Therefore, emerging small and medium-sized enterprises attach great importance to the production of corporate promotional films every year and every month. At the same time, we all want to create high-quality corporate promotional videos with low budgets.
Therefore, it is impossible to have only one set of plans for the production of corporate promotional videos. If there is only one solution, you need to make customers think from any angle, and your promotional film can be what they need, that is, the overall marketing video solution. The so-called "inseparable from the spirit" in the propaganda film of Quandao cultural enterprise runs through the same clue in every propaganda film, that is, the god of enterprise, which will not change from concept to behavior to vision.
In Henan, will the publicity effect be good after shooting a corporate promotional film? Corporate promotional videos are still very popular. As one of the tools to promote corporate brand, it has visual and artistic characteristics. If the enterprise uses this tool correctly, it will be able to receive huge returns. Specifically, the following publicity methods can be adopted:
Internal meetings and annual meetings can be broadcast live to enhance employees' sense of honor.
Exhibitions, stores, bidding meetings and other occasions can also be used. The propaganda films of foreign companies represent the business cards of enterprises, and every enterprise wants its business cards to be perfect, which is what Taoist culture thinks.
Promotional films are very useful for displaying products and enterprises. I hope every enterprise can make good use of tools and give full play to their functions.
Where can corporate promotional videos play a better role in publicity? Television stations have the best effect, but the cost is also high. I believe you have also seen the effect of the image propaganda films of Kangmei Pharmaceutical and Wuliangye in CCTV.
Secondly, I'll give you two suggestions. The first is your own media, such as your internal TV system and LED display, and your own website.
The second is that you use a video portal, but the general website has a premise that your promotional film must have a grade, whether it is novel in form, creative or production level, it is best to have a certain height, otherwise it will be counterproductive.
Corporate promotional film. What is the best company to make promotional videos for Wuhan enterprises? Corporate promo, see what you want to do.
If you have a high demand for pictures, then find Wuhan HD Radio and Television Media to do it.
They are a film and television company.
Made a lot of classic movies.
Like the east wind
Bank of Communications
Jinglun electronics company
Tianhe airport
……
How to make a corporate promotional film 1 Creative planning case
First of all, we should write a good creative planning case and record some good ideas for the leaders to ask for advice.
2. Write a dubbing draft
It is very important to write a dubbing draft. Good dubbing can make the film more professional and easier for the audience to understand, and a professional dubbing teacher will have great weight after watching it.
3. Split instruction code
According to the planning case and dubbing draft, make a shot-splitting instruction code and extract pictures, words, etc. The lens instruction code is to divide a film into several shots and shoot them one by one, and complete them step by step.
Collect materials
Collect material according to the lens: including the shot video material, photo picture material, related music special effects sound and other materials; The material is divided into text, picture, sound, video, animation and other types of production stages.
5. Typesetting design
PS/AI typesetting design: In order to determine the basic design features of the promotional film, such as typesetting, composition and color matching. This stage determines the artistic tone, and good design will make the film look comfortable and enjoyable.
6. Animation/special effects production
Animation/special effects production: At this stage, special effects software such as AE is mainly used to make shots one by one. If necessary, we should use 3D max maya to make 3D roaming animation to increase the shocking effect.
7. Nonlinear editing
Nonlinear editing, although this stage is relatively simple. However, to test our overall grasp of a film, we need the overall concept and refer to the split-shot instruction code. Organize your collected videos, audio, subtitles, dubbing, background music, special effects sounds, etc. Effectively according to the instruction code. Corporate image propaganda films are generally high-level, so don't insert low-level transitions. Professional films often use unskilled transitions and overlapping special effects transitions.
Step 8 compress the film
If the video is not compressed for a few minutes, it may be a few g's.
How to make a corporate promotional film? Hangzhou Baifeite Culture and Art Planning Co., Ltd., a professional team to create extraordinary corporate promotional videos for you, we have served many enterprises, including Zhejiang Panshi, Guo Rui Science and Technology, Muwan Shi Jia, oil seller and so on.
How much does it cost to shoot corporate videos? There is no fixed fee for making corporate videos. It depends on your requirements. You can tell the production unit your requirements, and then the production unit will give you a specific quotation. I hope I can help you, too
How to shoot a good corporate promotional film? A good corporate advertisement is more than just shooting and editing. The ultimate goal of making promotional videos is to spread corporate image and sell products. It requires not only exquisite pictures and vivid content, but also the unity of corporate image and product characteristics. If you shoot just for the sake of shooting, you might as well not shoot!
Enterprises must first understand the purpose of making TV commercials. Why do you want to shoot a promotional film?
Is the company making promotional videos to enhance corporate image or introduce products? If it is to enhance the corporate image, of course, it is to shoot a corporate image film. The image of many enterprises themselves is not very prominent, and there is no unified understanding of themselves within enterprises, and they have no influence and * * * knowledge among channels and consumers. This is very unfavorable to the development of enterprises. Then enterprises need to stop integrating their own resources and extract a unified corporate image. Discussed in the promotional film, highlighting the key points and themes around the establishment of corporate image and brand.
If what an enterprise wants to do is a product propaganda film, like the corporate image, the characteristics and functional positioning of the product are also very important. Products have the image of products, and the functional positioning of products should be able to show the transition from product quality, taste and shape to brand. Product propaganda films can help enterprises to complete the enterprise-product-consumer understanding of corporate image and products.
Understand the purpose, but also understand the purpose, whether it is used for promotion, participation in exhibitions or investment promotion and product release, which is different for promotional videos. Ruzi Niu Culture also said that feature films such as product launch conferences, investment promotion conferences and press conferences should pay attention to the application of enterprise strength and new product information. It is the first time for the audience to contact the product, so the demand is detailed and the selling point is outstanding. If the enterprise is to unify the image in the existing channels, then the target audience understands that they have a little knowledge of the enterprise and products, and the demand for such promotional videos emphasizes refinement. In short, enterprises should carefully analyze their own situation and understand their purposes and uses before deciding to make promotional videos. You can't shoot a promotional film for the sake of shooting a promotional film.