Online English training can be said to be the most prosperous field in online education circle. In recent years, several online language training institutions have taken turns to enjoy "star-like" attention, and the online children's English industry has become a "window". According to Foresight Industry Research Institute's China Online Education Industry Market Foresight and Investment Analysis Report, as of June 20 17, the number of online education users in China reached1440,000, an increase of 6.62 million compared with the end of 20 16, and it is estimated that the market size will approach 270 billion yuan by 20 19.

With the continuous expansion of online children's English users, the market scale of online children's English education will further develop, and it is expected to exceed 5 billion yuan by 20 19. On the one hand, there is huge market demand, on the other hand, the high cost of online teaching mode from 1 to 1 limits the profit expectation, and more and more institutions begin to set foot in the online small class market.