For any platform, when establishing the membership level, we should refer to a model, namely RFM model, which is the most commonly used and the simplest. R = recency, which refers to the latest consumption and stands for proximity. F = frequency, which refers to consumption frequency and represents frequency. M = currency, which refers to the consumption amount and represents the quota.
Through these three dimensions, we can clearly divide customers into: general value customers, general development customers, general retained customers, general retained customers, important value customers, important development customers, important retained customers and important retained customers.
Combined with the statistical function in the visitor smart store, you can find the data sources of R, F and M from the historical consumption data, and you can build your RFM model according to these data. With reference to this model, you will be more accurate when setting the membership level.