Scenario training generally requires a group of salespeople to play the role of consumers in the exhibition hall, and then the salespeople sell products to them. Scenario training is mainly the reproduction of sales scenes. This training method includes underwear display (according to style or color), store atmosphere layout, how to receive customers, problems that should be paid attention to in promoting products, and how to guide consumers to buy underwear. Through this kind of training, sales staff can master sales skills skillfully. The daily work management of shop assistants includes: going to work on time and in advance. Shop assistants generally need to go to work half an hour in advance within the specified time to do a good job in cleaning the whole shop. Keep the workshop, laminate, shelf and floor clean and tidy. The store manager held a meeting in advance to summarize the problems encountered in yesterday's work and sales, and explain the work plan of the day clearly. Tidy up the underwear on the shelf and check whether the goods match the previous night. Check the quality of goods in the store area to ensure that there are no inferior goods and wrong prices. Put the supplementary money in the corresponding position according to the display method. Enter the sales work state and sort out the items on the shelves at any time. Carefully issue sales receipts to ensure the accuracy of the contents. Fill in various forms and documents carefully as required.

. Collect customers' opinions and suggestions, and report them to the marketing department of the company. Assist in handling customer complaints and special requirements within the scope of work. Need to explain what happened that day, and count the goods when changing shifts. Inspect the goods, fill in the replenishment form in time and replenish the goods. Leave work after the handover is clear.

Routine training Routine training is generally two blocks of basic knowledge training: first, product knowledge training, including underwear product structure, style, model, measurement method of human girth, bra wearing method, underwear washing method, underwear folding and preservation method, underwear or body underwear (body underwear includes adjustable bra, body shaping pants, waist seal and one-piece body shaping clothes) and other underwear basic knowledge training. Through these trainings, sales staff can give personalized purchase guidance to customers. The second is the training of sales skills. At present, underwear brands, especially domestic second-tier brands, are basically similar in brand awareness and product style. In this case, underwear enterprises want to gain greater market share, and only rely on terminal sales to win with the terminal. In this way, in the terminal channel, the sales skills of sales staff are particularly important. The training of sales skills mainly includes the training of sales attitude in business, the training of format terms in sales, and the training of sales strategies such as how to accept customer complaints. By strengthening training, sales staff can effectively master daily sales management and deal with emergencies.

Shop assistant's sales process

Step 1: Understand the customer's needs: Understanding the customer's needs is the premise of providing targeted services. Therefore, salespeople need to have agile perception and sell products suitable for their physical characteristics to customers in time.

Step 2: Measure the size correctly: Measure the size of the guest correctly. Women's figure often has subtle changes, and salespeople should educate customers to correctly understand their bust size.

Step 3: Choose the size of underwear: According to the measured size results, recommend the correct and suitable style suitable for customers. When the size and style are inappropriate, the body shape of female consumers is easily deformed. Therefore, customers must be taught to choose suitable styles.

Step 4: Try it on: After the customer chooses the style he likes, the salesperson must let him try it on. Customers can't really know whether the style is suitable until they try it on.

Step 5: Usage: After recommending to customers, in order to make customers consume their underwear brand products for a long time, we must correctly guide the usage and various maintenance precautions.

Sales skills of shop assistants

1 Smile Service:

Advocating smiling service can bring the feelings between customers and salespeople closer, create a relaxed shopping environment and make consumers feel at home. This can also form a good word-of-mouth effect, attract consumers to spend again with smile service, and also attract other consumers to come over.

2 Timely praise:

Customers have beautiful and ugly bodies. When a shop assistant sells styles to customers, it can get twice the result with half the effort by praising customers' beautiful figure in time. By doing what you like, you can win the favor of customers and bring pleasant enjoyment when you consume.

3 to understand the customer's shopping psychology:

Only with clear goals can we win consumption. Clothing gradually got rid of the primary function of hiding ugliness and avoiding cold, and changed to the advanced function of shaping a beautiful figure. Although consumers' consumption habits are different, they will not deviate from this nature of shaping beauty. Therefore, when receiving customers, salespeople should be good at observing words and feelings, understanding customers' personalities, exploring customers' interests and hobbies, and selling suitable products and styles to customers.

, is the premise of forming this team; Integration and optimization is the foundation; Systematic training is fundamental; It is the key to win that salespeople master sales skills skillfully. Only when these aspects are achieved can this team win the market in the business game.