165438+1October 28th, at the "Believe in Brand Power-Youzan New Brand Growth Summit" jointly organized by Youzan and Xinbang, Youzan officially released the "Pilot Plan" to help new brands grow continuously, and made public 35 SOPs operated by private domain for the first time, sharing private domain with all new brands in an "open source" way. In the process of sharing SOPs operated by 35 private domains, praise attracted the participants to raise their mobile phones and keep taking photos. The atmosphere in the live broadcast room was warm, and a large number of brand owners flocked to the background to receive operational information. (Private message received 35 links to SOP files) A brand merchant said that the 35 SOPs shared by Zan have well answered the confusion in the implementation process, which is conducive to the further standardization, systematization and refinement of private domain operations, and welcome Zan's "open source" move. Another brand private domain operator said that 35 SOPs fit the actual operation of private domain, and the difficulties are dismantled one by one, which is very instructive in actual combat. I believe that practicing basic skills according to sop will definitely achieve good results. It is understood that there are 35 SOPs for private domain operation compiled by Zan, which provide the steps, processes and reference practices of refined operation in basic research, artificial IP, refined operation, high-conversion copywriting, high-conversion poster production, high-conversion sales speech formation, multi-community and fission gameplay implementation, etc. , so as to provide reference for emerging brands and facilitate them to improve their private domain operation ability. You Zan, general manager of Xinrui brand strategy, said that in order to operate privately, the brand side paid a high cost, but after theoretical study, it often did not know how to operate. With reference to 35 practical SOPs summarized by Zan, new brands can quickly master private domain operation skills and implement them on the ground. According to the case of Zanzan private domain operation, after one-on-one tutoring, the conversion rate of private domain community increased by 3.4 times, and the unit price of customers increased by 4.2 times, successfully completing the construction of content-based private domain; Murphy's private domain operation has been adjusted and his circle of friends has been greatly activated. The active consultation rate of fans is 2.96%, and the interaction rate is 2.36%, which is more than twice the industry average. In addition to sharing 35 operational SOPs, Youzan further put forward a "pilot plan" on the same day, giving full support to 100 emerging brands in Youzan ecosystem from four aspects: operation, system, ecology and customer development, tailoring their private domain operation plans and following up to build benchmark enterprises. Specifically, in terms of operation, Youzan will provide in-depth counseling on the private domain operation of cutting-edge brands and provide operational support for the placement of social advertisements; In terms of system, Zanzan will empower cutting-edge brands, build a digital intelligent system, and give personalized customized solutions according to the characteristics of cutting-edge brands; In terms of ecology, there are founder clubs and business school-level courses that cultivate top businesses; In terms of expanding customers, Zanzan will recommend in its own distribution market area, and in addition, the new brand will also get the targeted rights and interests of people who love shopping.