Last week, our company organized practical marketing skills and skills upgrading training. Mr. Tan, the lecturer, gave us a one-day training. Although it was only a short day, it gave us a deeper understanding of sales skills and techniques.
I was lucky enough to participate in the sales training activities organized by the company. My experience in this sales training is that to do a good job in sales, salesmen must be serious, persistent, positive, confident and keep learning. The following is my experience of this sales training.
First of all, the training goal is to master the standardized behavior standards of all links in the sales process and use them flexibly to improve the transaction rate; Through grasping and practicing the sales skills and service details, we can enhance the brand image and sales service level and improve customer satisfaction.
Then Mr. Tan began to talk about sales concepts and beliefs, planning and information analysis, and connections are equal to money. He also talked about how to maintain customer sentiment and how to help dealers sell products to end customers instead of transferring inventory.
Among them, marketing is the transmission of information and emotion. A good salesman must cultivate himself, have a positive attitude, have his own ideals and goals, and make customers willing to do business with us before meeting customers.
Thirdly, the difference between traditional sales and consulting sales and the necessity of changing from traditional sales to consulting sales are explained in detail. Ask the right questions. Most salespeople don't ask the right kind of questions. Even if they prepare questions in advance before making a sales call, most people don't prepare in advance. Poor questioning skills have a great impact.
This will lead to delay and opposition, poor demonstration of incorrect solutions, no difference from competitors, and missed sales opportunities.
There is also the study of professional knowledge. Just as Teacher Tan said, "What customers spend money on is not the price, but the value", sometimes we can't answer when we encounter professional knowledge. In this way, customers will feel like "unprofessional" salesmen psychologically, and truly make themselves a professional salesman.
To improve the probability of placing an order, we should learn more professional knowledge, ask more questions that we don't usually understand, remember more questions and study hard to ask questions. There are also some details that we should pay attention to, including dress, sitting posture, eyes and so on.
In addition, active listening is very important. Professionals often miss important clues and information because they keep talking about themselves and their products. More importantly, keep your mouth shut and let customers talk. You should guide the dialogue, then listen and digest it correctly. We know what many customers really need so that you can position your products correctly.
The above is my experience after attending this training. In the future work, we should strive to improve our skills and skills from these aspects, keep learning and accumulate successful sales experience again and again. Only in this way can we grow together with Wujiang Alloy Company and occupy a place in the fierce alloy market.