Real estate sales experience 1
It's the end of the year again. Looking back on the past in this day of washing the old and welcoming the new, it seems like yesterday. This year, there were abundant gains, difficulties in tackling key problems with colleagues, and melancholy when encountering difficulties and setbacks. Time flies, and unconsciously, with the beginning of the new year, a hopeful year is approaching.
The Spring Festival of 20__ has passed; My classmates and friends of the same age took up their backpacks and boarded the bus, saying goodbye to their families and heading for their hopes and future, while I was still at home. Facing the computer, I boarded the talent information network and sent out my resume countless times until the phone rang in mid-March. The next day, I was in high spirits and went to the sales department of __x City as promised. This _ _ well-known big real estate new city. After filling out my resume, I passed the first communication with the "interviewer", and the next day I was lucky enough to join this glorious team. For me, this is a new job to fill the gap and a strange beginning, so everything needs to be studied. But we are very happy, because of the care and care of the leaders, the support and help of colleagues, and the hard work and serious and patient training and study of Director Huang who works overtime every day. After years of tempering, we can initially enter the sales, and the initial unstable factors and impatience have gradually stabilized.
After more than half a year's work accumulation and exploration, I have a preliminary plan for the future development direction, and I gradually feel suitable to go on in this industry.
The total amount of customer reception this year is relatively large, but the result is not optimistic. Customers are waiting to see more, and of course the competition among peers is fierce. From April to May, various properties stopped doing various activities, but they were all at their wits' end. After some discussion, we decided to go to the countryside to promote the real estate in person, instead of waiting for the sales department. When I arrived at various township streets, I sent posters to introduce the apartment type and invited customers to visit the project. The effect is remarkable and the result is satisfactory. Later, we went to the countryside several times in a row.
In short, over the past year, I have done some work and made some achievements, but there is still a certain gap from the requirements. I will constantly sum up experience, strengthen my study, update my ideas and improve my working ability in all aspects. Closely around the center of the company's work, with a highly responsible attitude towards work and career, down-to-earth, conscientious to do all the work.
In the future, I will make up for the shortcomings in my work, improve my working methods, improve my work efficiency, learn more and ask more questions, and really improve my professional level. And in the promotion work, strengthen theoretical study and improve their ideological and political level. Contribute to the development of the company.
Real estate sales experience II
I have worked in the real estate industry for more than half a year, and my sales still need to be improved. Although my level is limited, I still want to write something of my own, that is, I can find something to learn from it and improve my sales level.
After the last opening, the whole sales process began to be familiar from the early water continuation to the later successful sales. In the reception of customers, my sales ability has improved, and I gradually understand the concept of sales. I also learned a lot from selling houses from my own customers who have bought houses. Let me show you here. Maybe I haven't finished it yet, but I hope I can share it with you.
First of all, the most basic thing is to always be enthusiastic during the reception.
Second, do a good job in customer registration and follow-up. Do a good job in pre-sales to facilitate post-sales
Third, regularly invite customers to come and see the house to understand the dynamics of our real estate. Strengthen customers' purchasing confidence, do a good job of communication, and formulate several plans for customers according to some requirements of customers, so as to facilitate customers to consider and open sales, make customers more selective and avoid concentrating on the same apartment. This also facilitates their own sales.
Fourth, improve their business level, strengthen the real estate-related knowledge and the latest developments. In front of customers, they can set up their own professionalism with ease, and at the same time make customers want to believe in themselves more. Thereby promoting sales.
Fifth, think from the customer's point of view, so that you can solve the problem in a targeted manner, provide the customer with the most suitable house, solve his doubts, and let the customer buy a house with confidence.
Real estate sales experience 3
In the past 20__ years, as a real estate salesman, with the correct leadership of the company leaders and the active cooperation of various departments, my sales department completed the annual sales task ahead of schedule. This year, the global economic crisis spread and the real estate market fluctuated greatly. The whole sales team experienced the process of the real estate market from bleak to hot. Under the background of China's economic recovery and the government's regulation of the real estate market next year, the sales work will be full of opportunities and challenges. Personal work plan for real estate sales for 20__ years is now formulated.
First, strengthen their own business ability training. In the 20__ year real estate sales work, I will strengthen professional skills training to lay a solid foundation for realizing the 20__ year sales task. Carry out skills training focusing on sales skills, and comprehensively improve their professional quality. Make sure that you always maintain high morale, unity and positive work enthusiasm during your 20 years of sales work.
Second, pay close attention to domestic economic and policy trends. In the new year, I will carefully study the changes in the domestic and local real estate markets to provide a basis for sales strategy decision. At present, the government has issued a series of policies to regulate the real estate market. How much impact will it have on the market in 20 years, whether the government will continue to issue regulatory policies, and how to deal with them to ensure the realization of the sales task in 20 years are all work that I must pay attention to and study.
Three, analysis of marketable products, formulate sales plans, objectives and implementation plans. My real estate sales will focus on apartments in 20__. I will carefully analyze the characteristics of marketable products, tap the selling points of products, and combine the research of similar products in the market to formulate scientific and reasonable sales plans, task objectives and detailed implementation plans for different products.
Four, according to different sales products, determine different target customer groups, research and implement effective sales methods. I will combine 20__ years of sales experience and my understanding of marketable products to carefully analyze and find out the effective target customer base. I will summarize the perfect and efficient sales method through statistical analysis of the data at work.
Verb (abbreviation of verb) carries out the requirements of the group and ensures the smooth completion of the sales task. I will seriously implement the sales plan as planned, adjust the sales plan in time according to the sales situation and market changes, and revise the sales implementation plan. Summarize the phased sales work regularly, make plans for sudden changes in market conditions, and make every effort to ensure the completion of sales tasks.
Six, in view of the problems existing in the sales work, timely correct, and constantly improve the business skills of sales staff, to provide protection for the completion of sales tasks. Shops will account for a large proportion of saleable products next year, which requires me to have higher professional knowledge as a guarantee. With the help of department managers and colleagues, I will carry out relevant professional knowledge training, so that the sales work can meet the requirements of sales shops and rise to a new height.
Real estate sales experience 4
I. Overview of the plan
In view of the sales target that standard stores, home hypermarkets and commodity cities in Zaoyang Guang Cai Industrial City need to pay back 300 million yuan in the first phase within 20 years, the following market analysis and sales plan are formulated.
Second, opportunities and problems analysis
Relying on Bai Meng Group, this project has sufficient commercial support and rich professional market operation experience. It has also been unanimously recognized by the market and the people of Zaoyang, and the fact that it can reach 1400 subscriptions from the first opening is enough to prove it.
1. Opportunities and challenges analysis
Based on the influence of Xiangyang Bai Meng, the people of Zaoyang have high hopes for Baimeng and are full of expectations for the smooth completion of Baimeng Industrial City. However, in recent years, Zaoyang Vientiane City, Seoul and other business models imitating Bai Meng have appeared in Zaoyang City, taking away a group of investors and self-employed, but they have also hurt a group of investors and self-employed because of their unprofessional and irresponsible. What we need to do now is to win back the trust of our customers, but they are back in the arms of Bai Meng.
2. Advantages and disadvantages analysis
Zaoyang Baimeng Guangcai Industrial City is unique in terms of location, scale, planning, logistics, warehousing, office facilities and government support. However, at present, the overall packaging and promotion of the project has not interpreted the atmosphere and aircraft carrier-like momentum of the project itself. It is a great challenge to start several sectors at the same time for a mega-project of nearly one million square meters, whether it is planning, construction, publicity, planning and personnel. It is not a problem to complete the payment of 300 million yuan in more than three months 103, but at present, the market preheating, image going out, sand table model making, various media resources determination, customer storage, various policies formulation and personnel have not started, so it seems very difficult to complete the goal of 300 million yuan payment.
3. Problem analysis
Up to today, a total of 1 12 groups have been approved, only 33 days before the opening of1October 28th 10. According to the current daily average of 3 or 4 groups of visitors, 105 groups of new customers can be added on October 28th. A 70% turnover rate can increase the recognition of 74 groups. Plus the previous cumulative subscription to 189 group. Only when all funds have been subscribed will the 105 group of funds be subscribed. According to the conversion rate of 70%, the actual transaction 132 groups, 500,000 sets, and the opening price of 65.98 million can complete the sales. It took half a year of preparation to achieve results. If you want to complete the sales of nearly 500 million yuan in just three months and actually pay 300 million yuan, it is obviously impossible according to the current call volume and visits. The established commercial real estate market generally follows the principle of "sales are fixed, investment comes first", and the businesses that have signed contracts at present have also attracted the attention of investors and self-employed. Publishing the information of settled businesses can play a positive role in promoting investment and sales.
Three. target
1. Financial target
The first phase of standard shops, commodity cities and home hypermarkets completed sales of 500 million yuan, with a return of 300 million yuan.
2. Marketing objectives
The remaining 500 sets of standard shop in the first phase can be sold, and the total sales can achieve sales of 250 million yuan, and the actual payment can be 65.438+0.5 billion yuan. Commodity city and home hypermarket must complete sales of 250 million yuan, and actually pay 65.438+0.5 billion yuan. Reverse transactions 1 0,000, complete 1 0,428 groups, complete 2040 groups. According to the cycle of 1.03 days, 20 groups of new customers are received every day on average. It is hosted by three stores at the same time, and each store receives 7 groups of new customers every day.
Fourth, marketing strategy.
Target market: high-income families, self-employed individuals and civil servants in Zaoyang, aged between 35 and 55. Product positioning: a pure commercial real estate investment project with low risk, low investment and high return. Price: The price is slightly higher than the market level.
Distribution channel: 1. Through a professional advertising company, the whole project is designed and produced with repackaged materials (including outdoor advertisements, newspaper advertisements, posters, loushu, leaflets, folding pages, paper cups, handbags, etc.). ) .2. Plan the project positioning, promotion, marketing and various publicity activities through professional business planning companies. 3. Establish an elite sales and investment promotion team, combine investment promotion and sales, and maximize the use of customer resources. 4. Service: Provide comprehensive commercial property management.
Advertisement: 1. In view of the opening of the first phase of the standard store in 10/0/0/28, a new set of advertising pictures and copywriting was designed, focusing on promoting the super-large commercial aircraft carrier and providing customers with the greatest commercial guarantee. 2. Design a set of brand advertising pictures for the upcoming home hypermarkets and commodity cities, and gradually change the pictures of theme hypermarkets, hype, recognition and opening.
Verb (abbreviation for verb) action plan
1, 10 June10 to complete the signing of business planning companies and advertising companies.
2. Complete the integration and screening of the city's media resources before 10 June/0.
Complete the design, production and release of the first batch of advertising pictures before March 6 18.
4. Before June 65438+1October 18, complete the staffing of the home hypermarket and commodity city, including 2 managers and above, and 6 sales and related personnel, totaling 18.
5. Before June 20th 10, the reception points of home hypermarkets and commodity cities were renovated, and the preliminary materials and props were sold, delivered and used, and began to enter the early stage of customer warehousing.
6. On June 30th 10, home hypermarkets or commodity cities began to accept customers' sincere registration (recognition).
7.1mid-to-late October 1 1, and the opening hours will be determined according to the subscription situation.
8.6.5438+early February, home hypermarkets or commodity cities began to accept customers' sincere registration (recognition).
9. 1 20__ in the middle and late October,1,depending on the subscription.
Before 10, 165438+ 10/0, the first phase of the standard store began to register in good faith.
Before February 30th, 1 1 and 12, depending on the subscription, the first phase of the standard store will be opened within a certain period of time.
Six, control
According to the above action plan, there will be a business opening once a month. The products launched for self-employed households may be different, but they are almost the same for investors. In order to complete the opening sales task of each plate, and not to let customers be at a loss, we can only differentiate products and try our best to fill the different investment needs of different customer groups.
Real estate sales experience 5
After working for 20 years and two months, I have a deeper understanding of real estate sales and learned a lot. In order to gain more in the new year, improve yourself, sum up last year, look forward to this year, and make specific plans according to your actual situation.
First, business improvement.
1, strengthen the strength of the group
In the group, I can give full play to my ability, and at the same time, it is of great help to improve my personal quality. During my two months with my colleagues, I found that Shan Hao and I have many similarities and differences in personality, many of which I want to learn and strengthen. This kind of complementary personality can help us to check and fill gaps in specific work and improve ourselves. In the new year, I will strengthen the unity of the players. Unity is the soil for my continuous growth.
2, familiar with the project
The most important thing in sales is to know the accuracy of the project I am engaged in. I had a deep understanding of this project in the process of distributing leaflets and constantly contacting people years ago. However, in the process of receiving customers, new problems appear constantly, which makes me unable to answer customers' questions fluently, mainly because I don't know enough about the project and related real estate knowledge. After the New Year, understanding the project and real estate knowledge is the first thing to be familiar with the project. After the New Year, several new buildings have been built, which can better strengthen the confidence in their sales targets, enrich themselves in continuous learning and improve themselves in continuous practice.
Step 3 set your own goals
Only when there is a goal can there be a direction, and only when there is a direction can there be the motivation to keep working hard. At the beginning of each month, you should set yourself a goal. Start with a small goal, that is, complete the task independently and smoothly, and then complete the sales task awarded by the reward step by step until the task is exceeded. At the beginning of each month, set your own sales target for that month, and record the problems and solutions in receiving customers that day, and read the previous work logs from time to time to learn new things by reviewing the past.
Second, the improvement of their own quality.
The products sold can be different, but the purpose of sales is the same, all in order to sell their products and change them into money. Because there is no formal contact with sales, there is a great shortage in sales promotion and promotion skills, so improving yourself should start with improving sales ability. First of all, books are the most advantageous way to live knowledge. After the New Year, you should read more books about sales and sales skills, and at the same time pay constant attention to real estate news, enrich yourself in time and sum up your practical experience. Secondly, knowledge comes from practice. Only when all theories are combined with practice can we be well absorbed by ourselves, improve ourselves, start from the basics, re-learn the sales process, deepen our impression of the project during exercise, and be familiar with and learn the contract terms that customers care about. Understand the latest knowledge of laws and regulations. Constantly find problems in communication with customers, solve problems in communication with the team, and constantly improve yourself. Finally, carefully observe other people's sales methods in life, especially among peers. In the early stage, we should copy other people's methods to solve problems in the sales process, and after language processing in the later stage, we can have our own solutions to problems.
Finally, I would like to thank all the leaders and colleagues of the company, because my personal progress cannot be separated from your help and support. I will continue to study and work hard in 20 years. I will use all my passion and wisdom to create benefits and make my career full of vigor and vitality! We are a whole and run for the same goal! I will work hard with you in Qixin, starting from a new starting point and moving towards success!
Articles related to real estate sales experience:
★ Personal summary of real estate sales
★ Model essay on real estate sales experience
★ 5 pieces of real estate sales training experience
★ Five Summaries of Personal Work in Real Estate Sales
★ Model essay on real estate sales experience 20 19
★ Summary of 5 Articles on Real Estate Sales
★ 5 Summary and experience of year-end sales of real estate.
★ Essay on Personal Summary of Real Estate Sales
★ Essay on Real Estate Sales Model 2020 Experience
★ Personal Summary of Excellent Model Articles on Real Estate Sales