Hello, I'm Leon, an Amazon cross-border e-commerce practitioner. I have been engaged in cross-border e-commerce operation for several years, from the beginning as an operation assistant to becoming the operation director of a company, and I have experienced many ups and downs. After the large-scale epidemic broke out in 20 19, many friends engaged in the physical industry suffered a great blow, so people began to ask me about the industry prospects of cross-border e-commerce. Now it's 202 1, and the epidemic situation has broken out again. At present, due to the epidemic and personal reasons, I decided to take a break for a while and decided to share some of my own Amazon e-commerce operation experience in my spare time, hoping to help those struggling practitioners or entrepreneurs.

This series will mainly talk about the problems encountered in Amazon's e-commerce operation, including various software operations, from product selection to after-sales comprehensive analysis, without generalizing or boasting theoretical knowledge, only sharing actual dry goods.

I don't comment too much on the industry development trend of cross-border e-commerce. Everyone has their own career plan. If you are preparing to engage in cross-border e-commerce, if you are a small e-commerce operator, or if you plan to start an Amazon cross-border trading company yourself, please read my related articles carefully. I declare that I am not a member of the marketing number or training institution. Please don't trust any training provided in my name.

As the world's largest e-commerce shopping platform, Amazon platform has involved more than a dozen countries, millions of products and hundreds of millions of users in different countries. Different countries correspond to different platform stores. At present, the largest capacity is the American station, where Amazon started and developed. It has entered a relatively saturated state a few years ago. If you choose to settle in Amazon platform now, I suggest you choose Europe Station and Japan Station. The European station can enjoy the sales rights of six countries, namely Britain, France, Germany, Italy and West Holland, with only one registration document, which will have a great probability of fault tolerance for novices. This will be explained in detail when explaining the safety of the store. Japan Railway Station is a relatively new station in recent years, and because Japan is close to China, it can save a lot of money on freight, and it belongs to the Asian region.

How to register a store?

Sellers in Amazon stores are divided into individual sellers and corporate sellers. I won't explain the difference between them. After successfully registering the store, you can check the Amazon background search help page, which has detailed instructions. All you need to know is that corporate sellers can enjoy comprehensive sales rights and pay a fixed amount of store rent every month. Enterprise sellers can manually switch to individual sellers in the future.

(1) Preparations before registering a store:

(2) The channel for registering stores-Amazon Investment Manager link

Amazon store registration is divided into independent registration and investment manager link registration. Amazon stores are different from some domestic e-commerce platforms, and the success rate of self-registration may have some impact. Moreover, if the registered materials are not successfully registered after use, then this set of materials is equivalent to scrapping, that is, the company business license we prepared before can no longer be used, so it is recommended to use the investment manager link to register.

Briefly introduce two self-service registration methods.

Amazon Investment Manager Link Registration

How to find an investment manager? Because many friends don't have internal groups and contacts in the industry, we can find and join some Amazon sellers' exchange groups on platforms such as AMZ 123, Hugo Cross-border, and Seller's House, or look for them on Amazon's global store opening platform, or directly search some cross-border sellers' exchange groups on social software. On the premise of ensuring the regularity and security of the group, you only need to consult the peer sellers in the group. It will usually be pushed by some investment managers. Note: Generally, paid links are distributed by intermediaries, and links of investment managers are distributed free of charge. With the help of the investment manager, provide the required information as required, and the investment manager will review the information. After the approval, he will send a link to your email within a few working days to help you complete the registration.

At this point, we have basically completed the store registration process, and we will not repeat the possible problems in store registration here. After the store registration is completed, we may need to supplement the settings, including the payment account, your VISA card, which is generally used to pay the monthly rent, the third-party payment software is generally used for the payment account, the erp system is bound to the Amazon store to facilitate product management and operation, and the logistics system Amazon platform monitors delivery and so on.

In the next section, I will further introduce the commonly used sections and functions of Amazon backstage, and take you to quickly understand Amazon backstage. Look forward to your attention and collection!