Shenyang Longfei Group is a typical failed small and medium-sized enterprise, and its failure has corresponding universal defects: First, the lack of business ethics: many suicide enterprises have no business ethics and lack the minimum moral concept, which will lead to serious mistakes. Mengniu enterprise, for example, started from a small business and worked hard when it was established, but the enterprise building closed down in an instant because of the corruption of business ethics. Bankruptcy is self-inflicted, so it's strange that such enterprises don't fall. This is tantamount to killing the goose that lays the golden egg and sacrificing the reputation for the enterprise to gain profits! Second, strategic mistakes: Many enterprises suddenly disappeared because of strategic mistakes. When choosing a strategy, we must conduct extensive research. Market demand is the most important market, and the direction of research and development products or investment is very important. Don't get carried away, take it for granted. Once you make a mistake, it's hard to turn over. Finally disappeared completely. Some enterprises have their own products based on the market. In order to expand their operations, they have opened up many other fields and finally closed down because of the interruption of capital flow. There are too many such examples, and I believe everyone has some contact! Third, neglect of crisis management: Many enterprises are extremely indifferent to the coming or emerging crisis, which eventually leads to the collapse of the embankment of a thousand miles. Many seemingly powerful enterprises have become famous overnight and have been angry for three or five years, but often when they encounter one or two seemingly small "small troubles" and the enterprises can take timely measures to control them completely, they collapse mercilessly and disperse in a hubbub. Fourth, improper personnel appointment: many small and medium-sized enterprises and private enterprises are the development history of family businesses. It is different from the earliest "front shop and back factory" business model, although the management of family business has been greatly improved. But the problem is that the premise of familyization is meritocracy, not cronyism. Don't interpret "being a business is being a man" as "being a business is playing with people", especially in key positions. If too many incompetent relatives are appointed, it will hit a group of capable people, and the risk of enterprise failure is great. Fifth, corporate culture is abnormal: on the one hand, many enterprises advocate the simplification of management, on the other hand, they blindly follow the trend and imitate the culture of excellent enterprises. Because their own mission and values are vague, corporate culture is fragmented, unstable and even inconsistent. As a result, corporate culture has become a slogan, a form and a useless display. Not only can not form their own corporate culture, but also because of the lack of independent opinions and affectation! Sixth, the system flow is vague and the internal management is chaotic: a successful entrepreneur depends on the system to restrain the behavior of the parties, and the management of people is often unreliable. Many entrepreneurs are keen to establish personal authority, and all major issues are decided by one person. Even if there is a system, it is hung there. If the system conflicts with the "number one", the system will be thrown aside, which is the most terrible. Because once the personal authority goes too far, when the enterprise achieves good results and develops smoothly, entrepreneurs will be praised by many stars, it is difficult to hear the truth and make mistakes in decision-making. No one dares to say that once the enterprise is hit, it will start to commit suicide. Seventh, brand building is neglected: many enterprises focus on manufacturing and ignore brands. There are few excellent world brands in China. Brand building of many enterprises relies more on temporary hype of TV media or repeated bombing of advertisements. Although there is a temporary sensation effect, it is often difficult to last. This is the actual situation. There are still many companies that like to seek foreign cooperation, and their own brand awareness is indifferent. The joint venture between China's daily chemical products and foreign countries led to total occupation. There are many other industries in the same situation. A few years ago, China was controlled by others in the research and development of core chips, and it had to pay a lot of patent fees to make enterprises and Chinese people realize the value of the brand. Eighth, due to the conservative management concept and inflexible thinking mode, many business owners like to always follow the successful management model and management experience in the past, but with the development of society, the management model at each stage will change, and the successful management model or management experience in the past will change more or less now. If the concept of the past is not flexible, the successful experience of the past may become a stumbling block to the continued development of enterprises. Dear friends, I hope the eight reasons summarized above can help you to keep abreast of the company's situation, learn to keep pace with the times and adjust the company's strategy in time. I believe you can be bigger and stronger!