Duyun Maojian Tea originated in duyun city, Guizhou, and is one of the four famous teas in China. Nowadays, Duyun Maojian tea has become a popular variety in the tea market at home and abroad, with wide market demand and advantages. With the rapid development of China tea industry and the influence of economic globalization, the market space of Duyun Maojian tea is growing.

Second, the target market:

Duyun Maojian tea is positioned in the high-end market, and the consumers are mainly middle-and high-income groups over 30 years old and tea lovers at home and abroad. The target market is high-end tea brands, famous hotels and high-end tea art communities in first-tier cities such as Beijing, Guangzhou and Shenzhen.

Third, the market strategy:

1, positioning market leader: through clever market positioning, improve brand awareness and recognition, and become a market leader.

2. Innovative tea products: expand and innovate Maojian tea products and launch products that meet the needs of different audiences.

3. Network marketing: Build an online marketing platform, and use traditional new media such as social media and Weibo WeChat to promote brands and markets, so as to expand consumer groups and market share.

4. Store promotion: Open independent stores and cooperate with influential tea brands and high-end hotels to improve brand awareness and reputation.

Fourth, the specific implementation plan:

1, improve quality assurance: and pay close attention to quality control to ensure the quality standard of each batch of tea.

2. Brand design: brand-new design, perfect brand image and brand recognition, highlighting the regional characteristics and advantages of Duyun Maojian tea and improving brand reputation.

3. Innovative tea product form: Introduce common desserts such as Maojian fine chocolate, tea dessert and tea cake in the coffee shop space, so that Duyun Maojian tea has more combination choices.

4. Cooperative promotion: cooperate with high-end famous tea brands and hotels to launch Maojian tea series, with high-end products and quality services as selling points, and then build their own brand value.

5. Network marketing promotion: With the help of new media, the official Weibo and WeChat platforms of Maojian Tea will be built, online interactive marketing activities will be carried out, and prize-winning interaction and bargaining activities will be carried out to improve brand awareness and consumer interaction effect.

Expected effect of verb (abbreviation of verb):