picktoegraditiondesignthemeisgreen _ house-illustrationtheapplicationintheHotelImageCommunication， isformpcomingselectedtopiccontentsofthegreenhotelbusinessimagecommunication solutions， Works design to finish the hotel colorimagedi designed and used for Heinitialimage communication hotel, including paperpressworkdesign, posters, free stamps, postcards and stickers. The launch of this series will design the "home" brand image for hotelsetupearly, attract consumers and open the market. The first part is the market research report. Greenlightforclearpositioning、hotel、iunderstandaconsumptionmarketthrough networkquestionnaireonhotelwereeinvestigated consumergroups、 theametypehotelmadeanon-the-spot investigationinthetypes、found the guests wheremostlycity hotelcultural level higher、 The pursuit of freedomarthan life with strong aesthetic needs, the image of youth hotelmainlyfornetwork transmission modeoftransmissioncost and lowerpaperpringtandthepost. Research results provided designed fortistopi reference. The second part, literature research report. green light for clear image of hotel design concept and communication strategy and understanding of consumer psychology， Hotel form the psychology and advertising research with consumer psychology, focus on books retrieval and network retrieval way research and found think that although he is different from consumers in personality and psychology, the concept of "home" provides a theoretical basis. The third part, the design practice report. Greenlightforspreadingbrandimage, Iplannedhotelhasasetofhotel and spreadschemesign process of recordandsummered. completeworksincludeasetofcombinationposters、asetoffiveseriesoffreestamps、postcardsandfivesetsoffbackgluesticks。 The fourth part, design the self-evaluation report. Through the study of consumer psychology, my design and market, consumer organizations. This design, ilearnedhowtoablyilustrion non-commercial space, improves RTTO enterprise image communication iknow. "Green_home" design concepttotocatetohurrentrapid development of economics society, people are longingforfreedom harmony life emotional appeal. Keywords: illustration; Image communication; What's the new trend of HOTEL's homeUI design this year? First, functional minimalism Many mobile apps and websites began to design based on minimalist design style. Minimalism itself does not pay attention to all information, but highlights the specific content by reducing non-critical information. Extremely functional and biased. It has the following characteristics: concise and expressive visual level, obvious proportion control, each element has a function, a lot of blank space, high attention to core details, excellent typesetting design, and removal of non-functional decorative elements. 2. Fauvism style Fauvism design is very popular on 20 17. In this style of UI, it is committed to using brighter colors, simple and even original design elements, and with the help of complexity. It has obvious originality, and whether you like it or not, it is a popular design style that cannot be ignored. Thirdly, the illustration of custom theme has strong customization, which makes it appear more and more in UI and web design. Not only is it easier to be perceived by users, but it can also better carry creativity and bring more controllable style and tonality. In addition, excellent illustrations can also interfere with the user experience and improve accessibility. Fourth, UI-friendly brand design Many well-known brands have redesigned their own brands. After the redesign, the logos and other elements of these brands have been simplified to varying degrees, and optimized for digital products, which is more friendly to the UI. Almost every brand has produced a dynamic version of the logo. V. Monochrome UI In order to make the UI and products more functional, many designers tend to use monochrome color matching, so the designed UI really looks more fashionable. The most important thing is that under monochrome color matching, the content is more prominent and users are less likely to be distracted. However, designers need to spend more time polishing the design to avoid the whole UI becoming boring. Sixth, dark background Dark background can usually create a more elegant and formal design, and also make the actual effect of the design have a more consistent experience in different environments. In contrast, websites designed in this way are mostly digital product pages, rather than text-based websites. 7. Mature and contrasting fonts More and more new fonts enter the designer's field of vision, and many experienced designers pay special attention to font matching. In 20 17, we saw many excellent font combinations of serif+sans serif, which not only created a good contrast, but also made the whole typesetting design more layered. Eight, the experimental grid system designers are more and more creative, and even the grid can play new tricks. By creating an experimental grid system through customization, designers can create a more flexible and novel layout and creatively use various visual elements. However, experimental grid systems usually need many iterations and tests to ensure usability. Nine. Diversified landing pages have been designed for 20 17 years, and landing pages have begun to be presented in various ways. Both corporate websites and e-commerce websites are becoming more and more practical in the design of landing pages, and they are beginning to pay more and more attention to the problems that users are most concerned about, and strive to improve the conversion rate of landing pages. Through market research and testing, the design of landing pages has become more and more friendly, and flexible originality can be seen almost everywhere. X. Experimental color scheme designers never stop exploring colors. Experimental color schemes are usually not perfect, but because colors themselves can convey different types of emotions, experimental color schemes can usually convey stronger emotions and unique experiences because of their uniqueness. Nongfu Spring illustration analysis 1, clarifying the illustration content and task 2 audience positioning 3 expression style positioning 4 expression technique positioning Since last year, Nongfu Spring sold "17.5 orange" across the border, causing an exclamation in the industry: Nongfu Spring will also sell sentimental fruit. At the beginning of this year, Nongfu Spring played a new trick in its traditional strong bottled water-three high-end new products, both in packaging design and concept, which were full and impressive. The new packaging of Nongfu Spring has been well received in our dealer survey, and the three products also have their own characteristics. One of the new products: Nongfu Spring glass bottle, high-end mineral water and high-end water is a concept that has been heated up in recent years. Usually, the market will define high-end water by whether it is expensive or not, but Nongfu Spring totally disagrees with the method of distinguishing by price. At the meeting, Zhong proposed three characteristics of high-end water: scarce natural water source, natural and balanced mineral element content, and profound natural or humanistic cultural connotation. In Nongfu Spring's view, the first two points are endowed by nature, and the third point needs human efforts. In order to make the products full of aesthetic feeling and cultural added value, Nongfu Spring spent three years inviting five top international design companies to design, and finally selected the packaging design after 58 drafts. In fact, as early as June 20 12, Nongfu Spring had already received a favorite design draft, but it was difficult to put it into reality because of the bottle-making and printing technology at that time. Nongfu Spring is unwilling to lower its requirements, so it looks for a new design company. But after two years of comparison, I finally felt it was a pity to give up the original plan, so I came back. There are eight packaging styles for this product. The main pattern of the bottle is selected from the species unique to Changbai Mountain, such as Dongbei Tiger, Chinese merganser and Korean pine. On the side of the pattern, the words "Changbai Mountain has known 58 species of national key protected animals, and the Siberian tiger belongs to the national first-class protected animals" are written, which reveals a strong atmosphere of ecological and humanistic care. The second new product: Nongfu Spring natural drinking water (suitable for infants) In recent years, there are more and more baby aquatic products abroad, which have become essential products for scientific parenting. The conference of Nongfu Spring also focused on its newly developed baby water. Prior to this, there was no bottled water product specially designed for infants to drink and prepare formula food directly in China. Different from ordinary drinking water, infant water has stricter requirements on mineral element content and microbial control. Usually, water with high mineral content or without mineral elements is not suitable for infants to drink. In addition, the requirement for commercial sterility of baby water was not listed as an indicator in all bottled water in China. All the above is nonsense, so I won't describe it much. Just look at the picture. It is said that this is the world's top aseptic production packaging! The third new product: Nongfu Spring student mineral water 20 years ago, Nongfu Spring launched a sports cover bag, which was warmly welcomed by children. The slogan "Don't make such noise in class" is impressive. In order to commemorate this product full of childlike interest 20 years ago, Nongfu Spring launched an upgraded version of the sports cover: natural mineral water for students. In order to give teenagers a better consumption experience, Nongfu Spring has designed a bottle cap that can be opened and closed with one hand. There is a patented valve in the bottle cap that only opens under pressure. When the lid is opened, ordinary tumbling and inversion will not let water out, which is very suitable for children. In addition, Nongfu Spring also invited famous British illustrators to draw a set of imaginative labels to show the four seasons of Changbai Mountain, namely, spring, summer, autumn and winter. The whole design is full of innocence, just like the natural world of Changbai Mountain imagined by children.