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Reflections on the Writing of Graduation Thesis of E-commerce Specialty
The first chapter is the introduction, which introduces the research background, research significance, research methods and research framework.

The second chapter summarizes the relevant literature, including the definition and nature of online brand, the definition and methods of online brand strategy and the research results at home and abroad, and makes comments.

The third chapter introduces the current situation of online brand strategy research in China from both positive and negative aspects.

The fourth chapter analyzes the restrictive factors of domestic online brand planning research at present.

The fifth chapter is the countermeasures and suggestions of innovative network brand strategy research, and analyzes the restrictive factors in the fourth chapter.

The sixth chapter is the conclusion, including innovations and shortcomings.

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