How to do a good job in community marketing? Three-step community marketing helps you create sharp community marketing! The three-step promotion method of social marketing helps you to create keen social marketing. First, the promotion of value differences and the excavation of differences are an indispensable part of any marketing link and the premise of order transactions. There are many ways to explore differences and promote transactions. 1. stimulate the desire to buy. Constantly expounding the quality of products can draw a beautiful blueprint for customers in need and let them constantly daydream. After getting the product, it has been promoted, and there are many excellent and powerful scenes to increase the user's desire to buy; 2. Competitive Analysis If you sell something, you won't be the only one. Otherwise the monopoly will soar. Therefore, competitive product analysis is the basic skill of salespeople. What are the advantages of our products and competitive products for users with needs? For example, the price is more favorable, the service is more comprehensive, the content is more boring, and there are value-added services that other products do not have. 3. Discount promotion Discount promotion is the most common sales strategy. No one doesn't like to take advantage, because it can not only save money, but also gain "face" and have a psychological superiority. A good promotion activity must design "limited time" and "price bottom line". The "time limit order" is to ease the tension and urge users to complete the transaction as soon as possible, otherwise they will suffer losses if they miss it. The "bottom line" is to comprehensively consider our costs, not just for closing the deal, not for profit or even loss, so it is best not to do such business. Second, the community value is enhanced. Every society has a specific existence value. The first step is to find out what concrete value our community can provide. In fact, it is also our "virtual product". Only when you really know what value you can provide can you know where to find the person you need. The first step belongs to the positioning link and is very important. There are two points to note: 1. Value should be mutually beneficial. If it is only a single sale of a product or commodity, users may be tired of the community model for a long time and their enthusiasm is getting lower and lower. If the rewards between the community and the members are mutual, then the self-operating ecology of the community can really be established, because members can share, produce and help each other, and can also help each other to enhance the mutually beneficial relationship of personal brands, which often makes the value connection longer. 2. It is not enough to find out what the carrier of return value is, because our ultimate goal is to turn value into return, and return must have a carrier. For example, a like-minded person, based on the same interests, attracts a large number of fans every day and shares interests for communication, which is really valuable, but how to transform the value? Therefore, returning to the carrier is like the road to the "gate of wealth". 3. After the above-mentioned work of product promotion is completed, especially after the pain point is dug out, the order will naturally be clinched, either the customer waits for you to clinch a deal or the customer comes to the door to clinch a deal. As long as the pain points are dug out, the products can be boldly promoted and sold, and they are not afraid of being rejected or even scared away. 4. Increase user stickiness In most traditional marketing environments, product sales are basically one-off. When customers need it, they just find you. Sink into the sea when you don't need it, and you can't find anyone. After the establishment of community value, we should consciously safeguard customers, such as providing some free services for customers to stay first; The reason why community marketing can be so powerful is mainly because the online community can better stick to users, treat customers as family members, upgrade product grades through deep interaction, and realize secondary sales, tertiary sales or even more, which not only obtains economic returns, but also contributes to brand development. 3. Community Brand Promotion After successfully completing the sales activities, we should not stop there. Secondly, it is the most important work link: maintaining old users and building community brands. There are two purposes: 1 to improve the influence of the community. In my opinion, whether to pay the bill does not reflect whether the user is your core. It is likely that users will only pay for using your product to solve their own needs. As for who you are, it doesn't matter. If there are better and more favorable products, they may pay there, and users who don't pay may be highly ideologically consistent with the community. This is very recognized. The core of the community is that there is no such demand for the time being, so there is no need to buy products, that's all. Therefore, it is the key to continue to maintain the "hardcore fans" of society. Only iron fans can help the development of the community and continuously enhance the influence of the community; The biggest difference between community marketing and traditional marketing is that communities and users are not only simple transactions, but also emotional connections. So whether the users we have reached an agreement are our fans or not. They should be treated equally. Many operators will make mistakes: in the marketing process, users who are willing to pay the bill are God, and users who don't pay the bill at present are ignored, or even begin to ignore them. This is a wrong method. 2. The function of secondary and multiple marketing opportunities products needs to keep pace with the times. With the development of society, the demand for skills is getting higher and higher. Therefore, most products in the community will be updated and upgraded regularly. After the upgrade, the service will be better and the price will generally be higher. Who are the first pioneers after the upgrade? Of course, paying users are the first choice. Because they use products, they have more "right to speak" and basically recognize social products, so the possibility of transfer payment is higher. If the community is constantly upgrading and has the ability to launch more products, it can still carry out secondary and multiple sales, and the audience is still the first choice of the community. How to do a good job in community marketing? The realization effect brought by the three-step marketing of community marketing is more helpful. The function of community marketing can enter official website (/index.html). Understand the PC portal-browser-search (Twitter) computer to experience or WeChat-search-"Twitter" to enter the applet experience.