Thesis title: XX Pacific Auto Insurance Renewal Plan.
Student name
Student ID 20 12 1007 XXX
Specialty and Category 12 Marketing and Planning Category
Teachers are often associate professors with the title of XX.
Company XX Pacific Property Insurance Co., Ltd. (XX Branch)
Select a title.
Background and significance
1. Background of the topic: In view of the promotion and demand of XX Pacific auto insurance renewal customers, compare the strong competition among Pacific, PICC and Ping An. Coupled with the current situation of XX's automobile purchase restriction, the following scheme is proposed.
Second, the significance of the topic: in order to promote the company's business development and retain customers who renew loans, we must also strengthen customer training and achieve high-quality business. Building our company's brand, improving the service of Pacific Ocean and making customers recognize Pacific Ocean are the best ways to upgrade the company, thus promoting the development of the company and promoting the balance of insurance companies.
The main content of the design
1. Marketing planning background: In the sales field, the following analysis is made to enhance the renewal customers.
Second, the analysis of marketing situation: the competition of insurance companies is becoming more and more fierce, and each company's policy is different, but customers pay more and more attention to price requirements, which means that it is more and more difficult for this salesman to renew his insurance.
Third, SWOT analysis: the quality of auto insurance renewal business is good and the underwriting cost is low. It is an important customer resource and high-quality business source for insurance companies, and it is the key for insurance companies to continuously expand their business scale and maintain stable business development. In addition, the increase of renewal rate also contributes a lot to profits, especially to stabilize long-term profits.
Fourth, the marketing planning goal: improve the company's update rate and quality, and bring economic value and benefits to the company. Let the renewed customers renew their insurance in the company. Establish a good brand for the company.
Verb (abbreviation of verb) marketing strategy and tactics: provide training for customers through the brand recognition of the customer company and the corresponding policies given by the company, so that customers can better understand the advantages of Pacific Auto Insurance. If the company participates, it will hold activities and send gifts every quarter.
Sixth, the specific marketing activity plan: the theme of the activity is to better improve the renewal rate and better reflect the actual value of economic value. 20 15 65438+ 10/0/0 to 20 1 5 March 3 1, as long as customers who have bought commercial insurance in our company and paid attention to Pacific Network on WeChat, they can get a car worth XXX yuan. Various activities are waiting for you. Welcome to Pacific Insurance Company.
Seven. Marketing expense budget: The estimated total expense is XXX million.
Main design methods
1. investigation and analysis methods: online distribution of questionnaires, on-the-spot investigation, and consultation with customers who come to renew their insurance.
2. Consulting analysis method: consulting and analyzing the opinions of the company's business personnel, management personnel and customers.
3. Data collection method: collect and read the company's existing marketing plans and marketing plans in the network and books for learning and research.
4. Soliciting opinions: Soliciting customers' opinions is the most critical step in planning.
The above is the model essay for your graduation thesis of marketing and planning, I hope it will help you.
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