Rural culture is the invisible power of new rural construction, which cannot be replaced by other factors. In the process of building a new countryside, it is of great significance to actively develop rural culture and meet the growing cultural needs of the people. It is the driving force to promote the construction of new countryside and the most basic requirement to promote cultural development.
First, the strategic background of developing rural culture
1, the current situation of rural cultural construction
The current situation of rural cultural construction is not ideal, which makes the negative culture in rural areas grow constantly and provides space for its development. With the development of society, those modern and urbanized urban cultural concepts are gradually replacing rural culture.
(1) The cultural construction in the new countryside is backward.
Cultural construction is different from economic construction, it can't give people substantive things, nor can it bring people intuitive economic income. Therefore, the government mostly focuses on economic construction, ignoring the importance of cultural construction.
(2) The form of cultural activities is single.
Because farmers are usually busy with work, they have little time to participate in cultural activities, and at most they watch TV in their leisure time. Other cultural activities are basically absent and cultural life is monotonous. With the influx of some negative culture and vulgar culture, positive traditional culture has been eroded, and rural culture is in a more dangerous situation. With the influx of some negative cultures, farmers are easily poisoned by these negative cultures, especially some superstitious ideas, which seriously affect the stability of individuals and society. In addition, backward rural culture will distort farmers' values.
(3) The cultural construction team is short of talents
Due to some historical reasons and the actual situation, the overall quality of cultural system personnel is low, and there is a lack of some professional cultural construction talents, so the construction of cultural teams is very unstable.
(4) The development of cultural industry lags behind.
In many places, the protection of cultural industries is not enough, especially intangible cultural heritage, which still stays at the old level of protection.
2. The sustainable development of rural culture lacks motivation.
The weak position of agriculture is becoming more and more serious, rural development is slow, farmers' income is weak, and the sustainable development of rural economy lacks motivation. In addition to these complicated problems, the conflict between rural cultural development and rural economic development is also a very important issue. With the proposal of building a well-off society in an all-round way, the task of building a new socialist countryside is becoming more and more arduous. To accomplish these tasks, the most important thing is to improve farmers' cultural literacy and quality. Therefore, in order to develop the economy, we must first improve the cultivation and quality of farmers, which requires upgrading the rural cultural construction to an important position.
3. Culture is the soft power of economic competition.
Culture is the soft power of economic competition, and people pay more and more attention to it. It will become the core competitiveness of some enterprises. Many enterprises can gain competitive advantage, mostly relying on their own corporate culture. Although China has a history of more than 5,000 years and is rich in cultural heritage, with the acceleration of social development, cultural competition is becoming more and more fierce, and some of our cultural resources cannot keep up with the rapid development and cannot be transformed into cultural competitiveness. As a weak industry, agriculture is an obstacle to development, a hope and prospect for development, and a stamina for national economic development. Rural culture is the root of China national culture. Rural areas should seek development opportunities in stability, develop rural culture with China national characteristics, enhance the cultural strength of rural areas in China and increase national competitiveness.
Second, the development and construction of rural culture
1, strengthen the role of the government
Developing and building rural culture is the responsibility that governments at all levels must bear, and it is also the only way to build a new countryside that is not easy for society. To strengthen the role of the government, we must attach great importance to rural cultural construction from the height of building a well-off society in an all-round way. Take rural cultural construction as an important agenda of the government, incorporate it into the planning of economic development, incorporate it into the financial budget, and take it as an evaluation index for cadre promotion. In areas where cultural work has regressed, the accountability system should be adopted.
(1) Strengthen cultural development and construction.
According to the overall layout of cultural construction in the new socialist countryside, the government has allocated special funds for the construction of public cultural facilities. In addition, financing can be carried out according to the actual situation, and the multi-input mechanism of cultural construction can be realized through financing. At the same time, we also plan the work of new cultural facilities and existing cultural facilities, so that cultural facilities can play their greatest functions.
(2) Strengthen government management.
Government departments should formulate corresponding work plans according to the specific conditions of rural areas, do a good job in rural cultural activities, give full play to the role of literary and art workers, and present healthy and positive cultural activities to farmers. In addition, we should fully tap professional talents, cultivate some potential talents, make them the pillars of cultural activities, let them enter the countryside and give relevant guidance to rural cultural activities. At the same time, encourage people to carry out some meaningful activities, improve the participation of the masses, effectively curb the spread of bad culture and develop healthy rural cultural activities. In addition, the public security department should severely crack down on some vulgar and negative behaviors, such as punishing some participants.
(3) Improve the quality of cultural workers.
First of all, we should do a good job in the planning and orientation of rural cultural teams, select corresponding talents according to different positions, and encourage some college graduates to enter the grassroots to do cultural work. Secondly, through open recruitment, some high-quality talents in the West District can adopt an exceptional recruitment method for some skilled artists or cultures. Train existing personnel and determine their respective job responsibilities.
(4) developing characteristic industries
The government can cultivate some characteristic industries in France and France, and at the same time, it should combine some unique cultures with modern cultures to develop characteristic cultural industries.
(5) Strengthen the protection of cultural heritage.
Governments at all levels and cultural departments should protect cultural heritage, especially intangible cultural heritage, attach importance to its protection and development, and invest certain funds to cultivate these intangible cultural heritage.
Generally speaking, economic development is bound to be accompanied by cultural development. With the rapid development of economy, it is an inevitable requirement to develop rural culture.
2. Strengthen the construction of rural cultural facilities.
We should adhere to the government's leadership, focus on rural cultural construction, strengthen the construction of rural cultural facilities and cultural sites, and build a rural cultural service network in an all-round way.
3. Reform the cultural management system
Reforming the cultural management system can effectively improve the cultural service ability. The government needs to actively explore measures to reform the current cultural management system, stimulate the development potential of cultural facilities, and make cultural facilities more dynamic. In addition, the government should introduce some economic input to participate in the construction of cultural facilities. At the same time, introduce the market-oriented operation function of cultural facilities, and reform and innovate some management systems. Cultural departments should pay close attention to the requirements of building a new countryside, combine the rural reality, and adopt colorful cultural activities to enrich farmers' lives and meet their spiritual needs.
4. Strengthen the construction of rural cultural teams.
It is necessary to strengthen the construction of rural cultural teams, formulate some safeguard measures for the development of cultural undertakings, choose effective ways to develop a number of professional rural cultural teams, and improve the overall quality of the teams through certain training. Conduct professional training for cultural team members and insist on holding relevant certificates. On the one hand, some related art graduates are encouraged to engage in rural cultural construction, on the other hand, a number of professionals are recruited for the society. In addition, we should vigorously cultivate cultural backbones, give full play to the role of invigorating rural culture and inheriting folk culture, and make the mass base more stable. Take certain incentive measures for rural cultural workers who have done excellent work or made contributions to maintain a good atmosphere for the development and construction of rural culture.
5. Integrate into social forces
We can encourage social forces to support rural cultural construction, carry out some activities related to rural culture, incorporate rural cultural construction into the poverty alleviation mechanism, and establish and improve some related cultural assistance activities. Actively guide social forces to donate to rural cultural undertakings and ensure the construction of some cultural facilities.
Third, summary.
Generally speaking, it is the need of the times to develop healthy and beneficial rural culture and meet the wishes of farmers. Everyone should devote himself to the development and construction of rural culture under the guidance of the government. Farmers need the edification of culture, and culture also needs farmers. Rural culture is an original ecological culture, which is more national. To strengthen the construction of rural culture, we should follow the development direction of advanced culture, link the requirements of society with the needs of the masses, and do well what farmers need and the government can create conditions.
References:
[1] Wuwei; Liu Yongqiang; Xie Siping; ; Development problems in the construction of new socialist countryside-taking Jiangsu Province as an example [J]: small town construction; 0/kloc-0, released in 2009
[2] Salted Hui Mei; Research on the public service function of township government in the construction of new countryside [D]: Northwest University; In 2009