On July 17, Lan Tu Automobile, a brand of high-end new energy vehicles owned by Dongfeng Motor, unveiled its mystery for the first time. On the evening of July 29th, Jiangcheng Wuhan was lit up by the LED light show of Lan Tu Automobile, Lan Tu Automobile Brand Strategy Conference and the first concept car VOYAH? I-Land officially appeared.
It is worth mentioning that this brand launch conference not only invited relevant leaders from Hubei Province, Wuhan City and Dongfeng Motor, but also invited a group of special guests, that is, medical workers who fought in the front line of Wuhan's anti-epidemic. They are called "urban anti-epidemic heroes". They are not only the backbone of a happy life, but also the drafters of a beautiful blueprint.
Why did the Lan Tu brand appear?
"The map comes from the new backbone of China." Zhu Yanfeng, chairman and secretary of the Party Committee of Dongfeng Motor Group Co., Ltd., said this at the press conference when Lan Tu was born. So, what kind of people are the new backbone?
The new backbone grew up with the great historical process of reform and opening up, witnessed and experienced the establishment of China Automobile Society, and knew that automobiles were an indispensable necessity in modern daily life. In the process of China stepping into a mature automobile society, they are pursuing a more quality and tasteful automobile life.
They have a good educational background, full of innovative spirit, eager for freedom, constant exploration and self-worth. They expect that cars should not only be riding tools, but also be scientific and technological platforms that carry their innovative achievements, or mobile living spaces that are freely arranged at will. They have a sense of responsibility and mission to society. They pay attention to the protection of the ecological environment. While advocating low-carbon travel mode, they also have unique understanding and requirements for the way and quality of travel.
"Lan Tu is tailor-made to meet the individual needs of this group, and will strive to interpret Dongfeng's deep thinking on the beautiful car life of China's new backbone." CEO of Lan Tu Automobile Company &; CTO Fang Lu said that Lan Tu has positioned itself as a "high-end smart electrical appliance brand with real zero anxiety" and is committed to providing zero anxiety products and zero anxiety services for the new backbone of China.
It can be said that at the beginning of its birth, Lan Tu's thinking about the demand for a better car life of China's new backbone was very clear. Lan Tu will be the leader of high-end new energy passenger cars in China, and China will paint the "Lan Tu" of travel to the end.
What are the advantages of innovative Lan Tu?
At the just-concluded 2020 Chengdu Auto Show, we can see that more and more joint venture brands and luxury brands have joined the electrification war, which is threatening. Obviously, the electric vehicle market has become the development trend of China automobile market. What can we do in the face of relatively late Lan Tu?
Based on the accurate insight into the user's electric vehicle usage scene and the comprehensive grasp of the industry development trend, Lan Tu Automobile has positioned itself as a "high-end intelligent electric brand with real zero anxiety". Fang Lu said that Lan Tu, as a "new force to build cars" in China, will focus on solving the six major anxieties of users about the quality, safety, mileage, product delivery, service and brand sustainable development of electric vehicles.
Compared with the sense of high quality of joint venture cars, China brand always seems to lack something. Fang Lu said that Lan Tu Automobile, which has been endorsed by Dongfeng Motor for 50 years, will always be in awe of quality, which can effectively reduce users' quality anxiety. In addition, in terms of safety anxiety, Lan Tu perfectly matches passengers' health and safety with travel safety to reduce passengers' safety anxiety. In terms of mileage anxiety that users are most concerned about, Lan Tu will also be innovatively adopted? MVP？ Multi-scene new energy power solution covers the national charging network, greatly reducing users' mileage anxiety.
In addition, the whole process visually grasps all the dynamics of vehicle production, quality inspection, transportation and delivery, and the terminal builds a fully transparent sales model to perfectly solve the anxiety of vehicle delivery; Through the integration and linkage of Dongfeng's full value chain resources, Lan Tu Automobile uses digital intelligent technology to let users have no worries and resolve service anxiety. With the strong support of Dongfeng Motor, Lan Tu is committed to building a sustainable high-end national automobile brand.
The advantages of Bluebird don't stop there. Architecture is the soul of electric vehicles. Therefore, Lan Tu will be completely built? ESSA？ The original intelligent electric architecture meets the "five senses" needs of users' sense of security, comfort, respect, pleasure and taste, and creates a new generation of high-end intelligent automobile experience.
It is worth mentioning that, unlike the luxury feeling and luxury experience that the public generally pursues, Lan Tu Auto tries to create an indifferent, elegant and quiet space with the design concept of "light, quiet and elegant". It is not contrary to the sense of high class and luxury, but a new way in the fast fashion era. This design concept may become a magic weapon for Lan Tu to win.
How to draw a picture of the future?
If the previous concepts and ideas are all on paper in PPT, what about VOYAH, Lan Tu's first concept car, which made a stunning appearance at the press conference? I-Land is a real concrete blueprint. Lan Tu's English name is VOYAH, which means Voyage, the first concept car VOYAH? I-Land means movable island of wisdom.
Adhering to the design concept of Lan Tu brand "light, quiet and elegant", VOYAH? I-Land design is elegant and ingenious. The elegant front face, smart and elegant wing headlights, smooth and dynamic body lines, gull-wing doors representing the "wings of victory" and the floating hood of the yacht all show a full sense of modernity and show the taste of the whole car to the fullest.
In the interior pattern, yacht-style central control, exquisite and light materials and clever connection of Mobius rings naturally connect the inside and outside, which is calm, heavy, simple and elegant, interprets the space aesthetics with comfortable taste as the core, and creates an intelligent interactive cockpit and a luxurious intelligent driving experience.
Voye? I-Land is also the first concept car under the local intelligent electric architecture of Lan Tu ESSA. It is understood that in the next 3-5 years, Lan Tu will realize the coverage of cars, SUVs, MPVs, crossover vehicles, high-performance vehicles and other market segments. Starting from 202 1, Lan Tu will launch at least one new model every year.
The map of Dongfeng Lan is also the blueprint of Wuhan.
In fact, the history of Lan Tu can be traced back to 2065438+May 2009. At that time, the brand name was not Lan Tu, but simply adopted the internal code name "H". In the development history of Dongfeng Motor, the performance of independent brands positioned at the low-end has been unsatisfactory, and a new brand is urgently needed to open the high-end new energy market.
After more than a year's incubation, Lan Tu brand broke ground. Such a blue book is of great significance to Dongfeng and Wuhan. At the brand strategy conference, Dongfeng Motor also invited Wang Zhonglin, member of the Standing Committee of Hubei Provincial Party Committee and secretary of Wuhan Municipal Party Committee, Cao Guangjing, vice governor of Hubei Province, Zhou Xianwang, mayor of Wuhan, and relevant leadership platforms.
At the press conference, Wang Zhonglin, member of the Standing Committee of Hubei Provincial Party Committee and secretary of Wuhan Municipal Party Committee, delivered an opening speech. Wang Zhonglin emphasized in his speech: "The release of Lan Tu will strongly promote Dongfeng Company to seize the forefront of the industry and achieve leap-forward development, and will also inject new kinetic energy into Wuhan to build a trillion-dollar industrial cluster and build a world-class high-end electric vehicle industrial base."
At the same time, Wang Zhonglin also admitted in his speech that Wuhan will also create a first-class business environment with more practical measures, greater efforts and better services, and be a good "shop assistant" for enterprise development. With this visible hand to provide support, Lan Tu seems more confident.
Of course, Lan Tu's next task is not easy. Market downturn, industry transformation, epidemic impact ... every challenge and risk is not small. Can the new Landy really win the market through the wind and waves? With the acceleration of the development of the industry, the Matthew effect of the automobile market continues, not only the lessons of Lindsay and Boxian, but also the containment of Tesla and Weilai. Lan Tu must work very hard to occupy a place.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.