Hui has made many attempts to let merchants interact with customers with novel and creative content, so that new marketing ideas and commodities can generate and sell energy and spread them in the market on a large scale.
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Recently, in the toy market in Jinan City, Shandong Province, many shops selling toys have sprung up from time to time. This innovative marketing method not only makes the toys operated by merchants sell in large quantities, but also is deeply affected.
The welcome of customers. In the toy store operated by Duan Tao, Jinan Oriental Garden Trade City, a customer selected 150kg toys at one time. After Duan Tao boxed, weighed and loaded the goods, the customer paid the money and drove away.
The transaction was successful. In front of the shops in Duan Tao, the signboard of "selling toys by the catty" is particularly eye-catching. In the warehouse of more than 200 square meters, a large number of cartons and various toys are piled up. Owner Duan Tao said that his shop specializes in entertainment.
Wholesale, no matter what toys, unified by weight, toy cars, intellectual toys, 16 yuan kg, Barbie dolls, electric remote control toys, 20 yuan kg, there are discounts if you buy more.
According to some people,
According to toy dealers, "selling toys by the catty" is not only to attract attention, but also to make small profits but quick turnover and make toys sell better. Usually, the profit of toys in toy stores is about 50%, but the weight reduces the profit.
Close to 10%. Although individual profits have decreased, sales have increased. In the past day, more than 1000 toys, about 200 kilograms, can be sold. Toys sold by the kilo can sell more than 500 kilos a day, reaching more than 2,000.
In this way, profits will increase. A dealer said that "selling toys by the catty" is not only beneficial to sellers, but also cost-effective to buyers. Like an ordinary toy pistol, you can buy 20 yuan at the unit price in the store, not by the catty.
1Not available in 0 yuan. Therefore, many toy retailers put some of their goods in stores and sell them at unit prices. In addition, they also let relatives, friends and employees drive to the streets to sell, and their income has increased a lot. It can be seen that "selling toys by the catty" is not only wholesale.
Merchants benefit, retailers make money, and customers save money. This win-win move can be described as a marketing wisdom that benefits many parties.
In the promotion activities of liquor terminal hotels, there are also "selling by the catty"
Toys have the same marketing wisdom. A clever marketer designed such an activity. He imitated CCTV's creative program "Extraordinary 6+ 1" and created a "golden egg" camp in hotel promotion activities.
Sales activities. The creativity of this activity lies in: according to the consumption of liquor, consumers will have the opportunity to get the corresponding promotional gifts by throwing golden eggs. Therefore, this activity is very popular. This marketer may think that the success of the activity is too great.
Benefiting from imitation, in fact, its success lies in grasping the essential value of liquor consumption demand. As we all know, drinking is just a kind of etiquette. As the carrier of China's cultural heritage for thousands of years, liquor has a harmonious atmosphere.
Function, in this ceremony, it allows people to quickly complete emotional communication, which is a necessary behavior for customers to consume liquor.
Consumers don't care about the entertainment marketing activities of smashing golden eggs.
What promotional gifts cares about himself is the joy brought by the activity to his friends, which coincides with the potential value demand of liquor consumers, and sublimates the consumption ceremony of drinking in the golden egg smashing activity. "Theory of gold selling drama.
The same is true of marketing wisdom, which is the mainstream trend of marketing activities in the era of market competition and low consumption. The design of all innovative activities will definitely start from paying attention to customer value. In other words, the future market
Marketing activities will be based on innovative marketing methods. Without innovation, marketing activities will lose their vitality.