Internet technology has also changed the pattern of bank's exclusive fund payment, providing customers with more choices. What is more progressive now is the orderly development of third-party payment and mobile payment represented by Alipay from scratch, which is no longer limited to online e-commerce transactions, but extends to traditional water and electricity warm payment and credit card repayment. The third-party mobile payment represented by Alipay, WeChat and Tenpay accounts for 80% of the payment market, which has exceeded the total amount of online banking payment of UnionPay and banks, greatly impacting the payment and settlement business of traditional banks and changing the traditional financial format.

First, having a strong life application scenario in the field of mobile Internet is the core competitiveness of building a mobile payment ecosystem. Both Ali and Tencent have expanded the application fields of mobile payment from shopping, catering and travel. The rise of Alipay itself is the core of Ali's opening up of the entire online shopping industry chain, and it also consolidates Ali's competitive advantage in the online shopping field. Comparatively speaking, the traditional bank card payment is usually regarded as a convenient way to replace cash transactions and does not have the characteristics of ecological chain. Of course, it is also difficult to produce stickiness and more added value. If the time goes back five or six years and consumers don't have a strong habit of using the mobile Internet, then mobile phone near-field payment may become the dominant payment method, just like Japan and South Korea, but now the path dependence of the industry can no longer change the big pattern of mobile payment.

Second, the first thing that determines the success or failure of Internet finance is not technology, but user experience. From the changes of China's mobile payment industry, it is easy to find that the dispute over standards is actually a dispute over interests, no matter who has better technology. Both technologies can be adopted in essence, but one party of the game wants to change the international mainstream rules of the game and force new standards in the name of national interests, which is no different from the China mobile communication standard and UnionPay's own bank card standard, except that the China mobile communication standard is not particularly successful, and China UnionPay has successfully gone international with the help of powerful consumers in China. The China standard of 2.4G near-field payment was unfortunately unsuccessful. In fact, the user experience of internet financial users is the first, which is completely different from traditional IT. The success of Alipay and WeChat payment is largely due to the good user experience brought by their powerful life application scenarios, which is a complete subversion of the traditional business thinking of commercial banks. The principle of "customer-centric" has been fully reflected in the mobile payment industry and other internet finance fields.

Third, from the single function of mobile payment to super account is the core that determines the expansion of Internet finance. Alipay changed the balance treasure, and the function of WeChat payment became more and more powerful. We can clearly see the trend that the traditional consumption function in the payment field is gradually combined with financial attributes, so as to open up the two functions of daily consumption and financial management of users and further strengthen the use of accounts. Stickiness, and this should be the future trend that traditional bank cards need to consider.

User demand is the main driving force for financial innovation, and financial supervision at a specific stage is only a specific means to ensure industrial order. The temporary backwardness of commercial banks in the field of mobile payment does not mean that there is no opportunity. The key is to think about your own strengths and weaknesses and grasp the opportunities and challenges brought about by the general trend of Internet finance!