Current location - Education and Training Encyclopedia - Graduation thesis - English literature on marketing is urgently needed.
English literature on marketing is urgently needed.
1. philip kotler: Marketing Management, Shanghai People's Publishing House, 2003.

2. Quarter: Marketing Guide, Renmin University of China Press, 1989.

3. Michael Porter: Competitive Advantage, Huaxia Publishing House 200 1

4. Huang Gang: "Marketing", Shanghai Finance Press, 2003.

5. Wang Tai: "Marketing in China", Guangzhou Publishing House, 200 1 edition.

6. Lan Ling, editor-in-chief of Marketing, Central Radio and TV University Press

7. Wu He: Marketing, Shanghai University of Finance and Economics Press, 2002.

8. Song: Examples and Analysis of Marketing Cases, Wuhan University Press, 1992.

9. Qu Yunbo: Marketing Strategic Planning, China Commercial Press, 1994.

10. Mr. Chen Jianping et al.: Planning and Design Plan. Renmin University of China Press .2002.

1 1. Li: Planning King capital university of economics and business Publishing House, 1997.

Armstrong Marketing Principles (9th Edition), prentiss Hall Company, 200 1

13. philip kotler Marketing Management (version 10), prentiss Hall Company, 2000.

14. Payne, Christopher, M. and Peck, H.( 1998)

So strong. Oxford, CIM/ Butterworth-Heinermann.

15. Perot, McCarthy. Basic marketing (version 12), Richard D. Owen 1996

16. Global Marketing Management (5th edition), prentiss Hall Company, 1995.

17. Valuable product attributes in emerging markets-A comparison between French and Malaysian consumers

18. administrative opinions-global marketing management-at the dawn of the new Millennium

19. Global standardization is the success of marketing in Central and Eastern Europe.

20. Heterogeneity of regional trade groups and global marketing strategy

2 1. Problem product standardization

22. Lessons from Pan-European Marketing