According to the laws of cultural development in the world and the historical experience of the development of radio and television media, the main driving force for the activation and formation of innovation ability not only comes from policy resources and external environment, but more importantly, it gives full play to the powerful gathering and radiation functions of local resources, including their own politics, economy and culture, and absorbs local, peripheral, national and even world cultural resources together, so that various heterogeneous resources meet, collide and merge, making them multi-ethnic and multi-level. Therefore, in the broadcasting and television industry, it is the key to improve the cultural innovation ability of the broadcasting industry to create a situation that adapts to the trend of media globalization and the market economic system and enables all kinds of cultural resources and cultural subjects to "come in and go out" in the broadcasting industry. 1. Focus on content innovation and institutional environment. The product content innovation of radio and television industry is an unavoidable basic problem in the study of cultural innovation ability. However, how wide the boundary of content innovation is has always been a sensitive issue that puzzles radio and television practitioners. The tolerant spirit of encouraging innovation and allowing mistakes should be internalized into the basic connotation and institutional characteristics of activating innovation, and positive content innovation behavior should be guaranteed by specific institutional design. For example, we can learn from the beneficial experience of industry management in developed countries, explore the establishment of a supervision system combining prior guidance with industry self-discipline, and legally limit the harm that innovation activities may cause to others and society through relevant legislation, so as to lead the content production management of broadcasting industry to the track of specialization and legalization. 2. Enhance openness and eclecticism. The activation of the innovation power of radio and television industry lies in the formation of an institutional environment and market environment that can make multicultural subjects, diversified investment subjects, diversified forms of ownership and multicultural styles complement each other, compete fairly, be open and mobile, and be relaxed and orderly. Let the broadcasting industry live, and let all kinds of cultural subjects "don't have to be owned by me, but seek for my use." Through joint ventures, mergers and acquisitions, project cooperation, etc. Actively introduce a number of high-quality program resources, at the same time lower the entry threshold, be open and inclusive, open the door to all qualified cultural subjects and investors who have the ability to enter the market, form a big platform for Chinese and foreign cultural resources to gather, compete and integrate in the radio and television industry, and enhance the potential of cultural innovation. In addition to sensitive areas such as news policy, public opinion tools, strategic industries, core technologies, and major issues of national internal affairs and diplomacy, commercial channels of radio and television stations will be opened, and cultural fields such as the production, performance, software, design, distribution and cultural brokerage of TV dramas and entertainment programs will be opened, and cultural institutions in these fields will be transformed into enterprises, so as to establish the dominant position of the broadcasting industry in freely allocating resources according to the market.