First, the purpose and significance of the topic

1. Objective: This paper will analyze the definition, characteristics, types, importance and changing track of business model through the research on business model innovation, and discuss how China enterprises should innovate business model to meet the needs of current market development and realize the sustainable development of enterprises in combination with the current economic environment of financial crisis.

2. Importance:

2. 1 practical significance:

Business model has become a term among entrepreneurs, venture capitalists, entrepreneurs and scholars. Almost everyone is convinced that with a good business model, success is half guaranteed. The process of finding a business model is an innovative process. How to reduce the uncertain factors of innovation and take the right road of business model innovation will be the realistic problem to be answered in this paper, which is also the significance of this paper, especially in the current economic situation, the research on business model innovation will have greater practical value;

2.2 Necessity:

A good business model is the foundation of an enterprise's survival, but it cannot guarantee that the enterprise will always be profitable. With the development of the times and the change of the market, the innovation of business model is the inevitable choice for the development of enterprises. Nowadays, the financial tsunami has swept the world, and many well-known large international enterprises have closed down or are on the verge of bankruptcy. As a part of the global market, China has also been greatly affected by the financial crisis. A large number of enterprises began to lay off employees and register, and many small and medium-sized enterprises closed down. Faced with the crisis, mature large enterprises began to reform and innovate the original business model to adapt to the current situation and stabilize their existing market share and position. Small and medium-sized enterprises or start-ups are also eager to find a new business model to survive, hoping to occupy market share and achieve leap-forward development through the baptism and test of this market. Therefore, the research results of business model innovation will become the necessary theoretical basis for enterprise reform.

2.3 Theoretical significance:

Business model is a relatively new term. Although it first appeared in 1950s, it was not widely used and spread until 1990s. Its theoretical analysis framework has not yet been established, and the research on the model is still in the initial stage of exploration. At the same time, scholars at home and abroad have not yet reached a unified conclusion and a relatively mature theoretical research system on how to innovate business models; On the basis of previous studies, this paper will make a detailed theoretical study on the definition of business model and the innovation path of business model, and find some basic theoretical basis for the innovation of business model of enterprises for scholars to study and textual research.

Second, the analysis of research status at home and abroad

The term "business model" became widely known in the 1990s. In the existing literature, many scholars have also studied the meaning, structural system, theoretical explanation and innovation mechanism of business model. However, due to the different perspectives of researchers, they lack a unified understanding of the basic concepts, structural system and theoretical categories of business model, and their theoretical analysis framework has not yet been established, so the research on business model is still in the initial exploration stage.

Many scholars and articles focus on: What is the business model? How do enterprises choose the business model that suits them? How to innovate business models, how old enterprises adapt to the development of the times and reform their own business models, and how new enterprises create new models to avoid fierce competition have not yet formed a theoretical system, and there are few research results;

Many scholars have discussed the business models of specific fields, industries and typical enterprises, and achieved many theoretical results, which provided a basis and reference for the construction and innovation of business models of enterprises. However, there is still a lack of systematic research and generalization on the essence of business model and the theoretical basis of business model innovation, which inevitably makes the current research limited to the local and superficial.

Third, the main content of the study

1. The meaning and characteristics of a business model are to explain what is a business model or what is a business model. It reveals the core meaning of business model. When business owners understand this, they will know whether their current business model is good or bad, backward or advanced, and whether they need innovation;

2. By comparing the typical business models of different times and the business models of different enterprises in the same time and their respective effects, the development track, diversity and unrepeatability of business models are analyzed. There is no right or wrong business model. We need to fully consider the external environment and internal resources of enterprises, use innovative thinking, and build a business model for enterprise development in a timely manner, instead of copying the business models of other enterprises;

3. The research of business model innovation path will further elaborate the methods and paths of business model innovation and the basic theoretical basis that should be followed, and provide theoretical basis and practical reference for business model innovation of enterprises through the analysis of several business model paths;

4. Innovation is risky, especially the innovation of business model, which has great uncertainty and has a vital relationship with the development of enterprises. I will analyze the uncertain factors that may be encountered in the process of business model innovation and how to avoid these risks and minimize the failure rate of business model innovation;

Main references:

[1] Chen Sumei's research on business model innovation, Cooperative Economy and Technology, July 2008, pp. 6-7;

[2] Wei Wei, what is the business model, Chuangfu Zhi 73-83 pages;

[3] Liu Yanqiao, exploring the path of business model innovation, enterprise vitality 2008+00;

[4] Zhang Hong Telecom Business Model Innovation Research Business Times (formerly known as "Business Economic Research") No.24, 2008, 99- 100;

[5] Han Qingxiang Marketing Winning Business Model Sales and Marketing/Marketing Edition 2008 No.65438 +00/ No.20-24;

[6] Wang Guangli's thoughts on PPG Shandong textile economic business model, No.5, 2008, 60-61;

[7] Lu Peikang's model innovation is the basis of marketing strategy. Sales and Marketing/Marketing Edition 6 pages

[8] Wang Ran and China will lead the global business model Economic Management Abstracts, No.65438, 2008 +08, 40 pages.

[9] Yang Jiayun's Strategic Innovation of Small Enterprises Based on Business Model, Enterprise Vitality Management Strategy, No.9, 2008/pp.06-07;

[10] Yang Kun video service needs to innovate business model. August 2008/China Telecom 1 1 page.

[1 1] Fu Xinghua's new media industry presents three business models. China New Communication 52-53

[12] Comparative analysis of China market business models of large domestic and foreign retail enterprises in Wang Xuhui on pages 25-30.

[13] Qian Zhixin Business Model Innovation Core Strategic Management Forum-Jiangsu Science and Technology Information 30-33 pages

[14] Yang analyzes the basic business marketing model of mobile advertising, Contemporary Economy, No.6, 2008, pp.64-65.

[15] Wang Lian, business model is the primary productive force, Jinan University Press, 2005.

[16] Wang, Li Ganwen, Research on Business Model from the Perspective of Entrepreneurship, Foreign Economy and Management,No. 1 1, 2005.

[17] Weng Junyi. Business model innovation [M]. Beijing: Economic Management Press. 2004.

[18] Research on Business Model Innovation of Yang Xun Telecom Operators: An Analytical Framework Journal of Xi University of Posts and Telecommunications, March 2008, Vol. 13, No.2, pp. 2-4.

[19] Chen Jian walked out of the road of independent innovation with an innovative business model. Netac's patent operation mode Shenzhen Stock Exchange August 26-30, 2008

[20] Wu Jun, Chen Jing telecom value-added business model innovation research "productivity research" n0.20.2007104-106.

[2 1] Tian Suning is committed to the innovation of China's technology and business model. Interpretation in the First 30 Years and Prediction in the Last 30 Years, page 63.

Research scheme:

I will read a lot of literature about business model and business model innovation, master the theoretical achievements of predecessors on this issue, and put forward my own views on business model and business model innovation in combination with my own knowledge structure, practical experience and guidance and suggestions from my tutor, so as to achieve the purpose of research and complete this paper;

First of all, I want to summarize the definition, characteristics, types and importance of business model on the basis of predecessors, and form my own unique point of view;

Secondly, I will focus on the path and theoretical basis of business model innovation, analyze the uncertain factors that may be encountered in the process of business model innovation, and how to avoid these risks to minimize the failure rate of business model innovation;

Through this article, I will establish a systematic theoretical analysis framework for the basic concepts, structural systems and theoretical categories of business models. More importantly, I will summarize the basic theoretical basis and risks that enterprises need to follow in the process of business model innovation, so that enterprises can have a theoretical basis and reference in business model innovation, minimize the failure rate of business model innovation, and let more enterprises profit from business model innovation.

Graduation design (thesis) timetable:

No. Description of graduation design (thesis) content and time arrangement at each stage

0 1 check the information, sort out the ideas, and complete the opening report 1-5 weeks.

Complete the first draft, consider key points, analyze problems and conduct mid-term inspection; 6-9 weeks

Seriously analyze the current situation, put forward solutions and form a draft; 10- 14 weeks

Write a paper, make a clear and profound analysis and complete the paper; 15- 16 weeks

Under the guidance of the tutor, prepare for the defense. 17- 18 weeks;