Possible problems and solutions of online payment in e-commerce

Abstract: Although there is a huge space for the development of e-commerce online payment in China, there are many problems due to its short development history. All these are related to the success or failure of China's e-commerce in international competition and the international competitiveness of China's banking industry. This paper mainly discusses the problems existing in the development of e-commerce online payment, and makes a detailed analysis of these problems, and finally puts forward the solutions.

[Keywords:] e-commerce online payment countermeasures

The penetration of e-commerce and online payment into today's market can be described as going hand in hand and unstoppable. Nowadays, many industries are involved in e-commerce, which is essentially different from the traditional mode of on-site transaction, and its outstanding advantage is simplicity and quickness. E-commerce refers to the way to complete a series of commercial activities such as commodity trading and settlement through computers and networks, which can eliminate obstacles in time and space, reduce transaction costs and reduce operation time. The so-called online payment is to use the online banking business opened by commercial banks and adopt the security protection technology authentication measures of digital signature (electronic signature), so that customers can quickly complete the electronic transfer operation of payment and fund transfer through the network without going out, writing checks or affixing stamps.

For traditional enterprises, e-commerce is a new development tool and sales tool. Therefore, how to establish e-commerce credit model, enhance profit value, increase credibility and realize online payment function has become the primary problem in building enterprise e-commerce websites. Since the beginning of this year, with the continuous improvement of government policies, the realization and breakthrough of online payment, the rapid development of e-commerce industry and other external reasons, building a professional, stable and safe new enterprise e-commerce website with online payment function at all times is becoming the main direction of market demand.

First, the current problems in e-commerce

1. The supply of online payment services has great limitations.

It is mainly manifested in the difficulty of inter-bank online payment, and the standards for online payment of banks are different. China's financial electronic system is established separately, and there is no unified standard. Due to the lack of experience in dealing with large online transactions, the awareness of standardization in system construction is not strong, and all kinds of business systems developed lack unified business norms and information format standards. Even in the same banking system, it increases the difficulty of network interconnection among banks across the country, thus affecting the expansion of online payment services. In the past, traditional industries all adopted the mode of real-time on-site transaction, so as long as two people face to face, they can discuss and solve all the problems without crossing the barriers of time and space, so most enterprises do not attach importance to the expansion of online payment business, which leads to the existence of this limitation now. However, following April 1, the first e-commerce statute law "People's Republic of China (PRC) Electronic Signature Law" was officially implemented; Following the issuance of the Administrative Measures for Electronic Banking (Draft for Comment) by the China Banking Regulatory Commission, the central bank recently issued the Guidelines for Electronic Payment? Draft for comments. After getting rid of the embarrassment of no legal basis and lack of rights and interests protection in the past; Extensive development of online payment services and vigorous promotion of online payment construction have become the key to the coordinated development of China's e-commerce industry and other network value-added services. With the rapid development of online payment, especially the emergence of the third-party payment platform, it gradually shows more and more powerful performance advantages in the convenience of payment and collection, the expansibility of functions, and the credit guarantee of the third-party credit intermediary, and is becoming the mainstream of e-commerce activities and online consumption.

2. The development of online payment tools lags behind.

E-commerce needs the participation of bank cards, but the operation of bank cards alone is still far from enough. In the future e-commerce activities, a new generation of electronic money, such as electronic cash and electronic checks, will appear in large numbers. Payment by bank account or email will continue to increase. However, compared with foreign countries, there is still a big gap in the development and application of electronic cash in China, and electronic checks are still blank. In fact, electronic cash is no different from real money, and it is a form of universal equivalent, but its legal status has been difficult to determine. This is because according to the nature of money and the borderless nature of the network, the status of central banks will be challenged, because any powerful and reputable global company can issue digital equivalents to buy its products or services, thus avoiding the cumbersome procedures and taxes of banks. And this will disturb a country's financial order, and no country will allow it. However, with the continuous maturity of electronic cash technology, it has the convenience, security and confidentiality of networking, so the development advantage of electronic cash is unstoppable. The key is to make legal adjustments. However, the application of electronic checks in China is extremely limited, mainly due to the restriction of Bill Law, which makes it difficult to confirm the legal status of electronic checks, making banks flinch.

3. The online payment of some domestic brands of bank cards is quite different.

There are both technical and management reasons for these differences. At present, the use of bank cards can be said to be varied, including ICBC, Bank of Communications, China Construction Bank and CITIC ... Almost all the credit cards that everyone has taken out have a certain history, and the scope of use and overdraft limit are different. At present, the payment methods of e-commerce transactions are still very complicated, and only a few of them pay directly online. Enterprises usually pay by letter of credit and traditional cheque transfer, while individuals pay online by mail transfer, cash on delivery (cash) and online payment. Due to the different payment forms, the transaction efficiency of e-commerce is greatly affected, which has a lot to do with the low degree of informatization of banks and the imperfection of relevant laws and regulations. Another major factor is the neglect of leadership. The development of any project or the operation of the system needs the full support of the superior leaders. If the management doesn't act first, no matter how much work the grassroots do, it will only get twice the result with half the effort.

4. The construction of online security certification institutions is not perfect.

From a normative point of view, the construction of online security certification bodies can only play a neutral and authoritative role in the construction of national unified and public certification bodies, and can also better provide security for online payment. Therefore, according to the provisions of relevant laws, the formulation of e-commerce security certification management measures can further standardize the management of keys, certificates and certification institutions, pay attention to the construction of responsibility system, develop and adopt encryption and certification technologies with independent intellectual property rights, integrate existing resources, improve security certification infrastructure, establish a reasonable security certification system, realize cross-certification of industry and local security certification institutions, and provide reliable e-commerce security certification services for the society. It can be seen that the construction of security certification institutions is very important, which is the security guarantee for the smooth development of e-commerce and online payment, and must be done well.

Second, to solve the problems of e-commerce countermeasures

1. Accelerate the construction of network infrastructure.

Banks should get rid of the traditional concept of focusing on asset-liability business, attach importance to the operation of intermediary business and follow unified standards. The central bank should make full use of the electronic infrastructure of the financial system to speed up the national authorization and automatic exchange of clearing information for inter-bank and off-site payment services. In addition, the state should also establish and improve the national standard system of e-commerce. Raise the awareness of standardization, fully mobilize the enthusiasm of all parties, and improve the national standard system of e-commerce; Encourage enterprises as the main body, unite universities and scientific research institutions to study and formulate key technical standards and norms of e-commerce, participate in the formulation and revision of international standards, and actively promote the standardization process of e-commerce. With the improvement of e-commerce system, online payment will be standardized, with the continuous improvement and development of the two, the existing constraints will be reduced, and online payment business will be more and more favored by people.

2. Develop online payment tools in line with China's national conditions.

In the development of e-commerce, we should actively carry out research on online payment tools such as electronic cash and electronic checks, participate in international exchanges and cooperation, track international advanced technologies, and promote the application of online payment tools; At the same time, we should also sum up and formulate payment standards and norms that are in line with China's national conditions. As far as the main tool of online payment-bank card is concerned, it is necessary to establish a unified and complete national bank card transfer and authorization network in order to realize the unification of payment standards and the settlement of bank card payment in different places. Nowadays, the use of credit cards has become more and more common, and it has become more and more accepted to use card payment instead of traditional cash payment, but only a few banks have launched online banking at present. With the intensification of competition among banks, all commercial banks have turned their attention to online banking. It can be predicted that most banks can realize online payment within one or two years. At present, the internationally accepted electronic payment tools mainly include electronic credit cards, electronic checks and electronic cash. With the increasing popularity of online banking, these payment tools will become more and more popular.

3. Develop uniform standards

It mainly includes unified management, unified card reader and unified security technology. However, the different levels of economic development in different parts of China lead to uneven development of inter-bank networking, which is bound to bring difficulties to the unified development of bank cards in China and the use of bank cards for online payment. China's commercial banks are still in the initial stage of providing online payment through the Internet, with a small coverage, which is far from meeting the requirements of online business payment. According to CCID survey, online direct payment only accounts for about 17% of the total domestic e-commerce transactions. At present, most domestic banks only provide some basic check, telephone transfer and letter of credit services, and their online active payment services are limited, and they only provide such services in some large and medium-sized cities, which is far from meeting the online payment process required by e-commerce. Although major commercial banks are making corresponding efforts and adjustments, it is difficult to break through this restriction in the short term. Obviously, these are all in urgent need of improvement. On the one hand, it is necessary to speed up the informatization construction of banks, on the other hand, it is necessary to improve the relevant safety norms of online transactions as soon as possible. Only when electronic payment is truly realized will the advantages of e-commerce be revealed.

4. Digital authentication

Of course, the laws related to certification must be improved, and the division of responsibilities for a series of problems such as chain reaction caused by lax certification examination and approval, cheating in the certification process and its consequences must be stipulated in the law. Therefore, we should actively promote the construction of e-commerce laws and regulations, conscientiously implement the "People's Republic of China (PRC) Electronic Signature Law", pay close attention to the study of electronic transactions, credit management, security certification, online payment, taxation, market access, privacy protection, information resource management and other laws and regulations, and put forward opinions on formulating relevant laws and regulations as soon as possible; According to the requirements of the healthy and orderly development of e-commerce, we should promptly study and revise relevant laws and regulations; Speed up the formulation of management measures for Internet-related businesses; Promote the construction of legal services and guarantee systems such as online arbitration and online notarization; Severely crack down on illegal operations in the field of e-commerce and illegal and criminal activities that endanger national security and harm the vital interests of the people, and ensure the normal order of e-commerce.

Third, summary.

At present, there are still many problems and obstacles to realize online secure payment of e-commerce in China, but relatively speaking, there are also great advantages waiting for us to develop and utilize. Today's market is a network-based market, and it is conceivable that online payment will become the mainstream.

References:

[1] Huang Jinghua: E-commerce course. Tsinghua University Publishing House, 1999.

[2] Lv Tingjie: "Network Economy and E-commerce". Beijing University of Posts and Telecommunications Press, September 2000 1.

[3] Zhang Zhuoqi Shi Mingkun: "Online Payment and Online Financial Services". Dongbei University of Finance and Economics Press, 2002.

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On-line payment of e-commerce and its security countermeasures

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