This major is an organic combination of animation design and comic design, and it is the deepening and extension of film and television animation specialty. Students are required to master the principles and performance skills of animation design, understand the development direction of film and television and various sports fields, and master certain theoretical knowledge and professional skills on the basis of animation design theory. Graduates should have the following knowledge and abilities: 1) with high aesthetic quality, strong visual perception function and visual expression ability; 2) Master the basic principles and theories of animation, and integrate them in practice; 3) Mastering various expressive languages and expressive skills of comics, and having strong professional design ability and creative ability; 4) Skillful use of computers for professional aided design and creation.

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Animation industry is an important part of cultural industry, and it is the sunrise industry with the most development potential in the 2/kloc-0 century. By the end of 2008, with the attention and support of the national government, China has more than 20 animation production bases and about 6,000 animation game production companies, but it is still far from meeting the potential market demand of China animation market of 654.38 billion yuan.

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Radio and television departments, film and television production companies, animation bases, advertising companies, audio-visual publishing institutions, schools, network companies, game software companies news publishing houses, electronic publishing, network companies, digital film and television advertising, design and planning departments of enterprises and institutions, etc.

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The animation industry has a great demand for talents. Generally speaking, the salary of the animation industry will vary greatly due to different conditions such as positions and working hours, and there is no doubt that the salary in the initial stage is relatively low. The salary standard of the animation industry is generally around 2,000-3,000 yuan at the beginning, and may rise to 4,000-6,000 yuan after working for one year, while the technical director will be more than 7,000 yuan. The development of the film and television special effects industry in China is still in its infancy, so there will be fewer jobs, but there will be more special effects production jobs in the advertising field. To put it simply, the entry salary is generally around 2000-3000 yuan, and it may rise to 4000-8000 yuan a year, and the salary of technical director is more than 8000 yuan. Distribution of animation talents' salary range: 58% of them earn more than 50,000 yuan a year, of which 35.5% earn 50-65438+ 10,000 yuan, and10-150,000 yuan 12.2%. There are 10.3% of people with annual salary as high as/kloc-0.5 million yuan, only 42% of employees with annual salary less than 50,000 yuan, and only 10% of employees with annual salary less than 40,000 yuan. From the perspective of education, college graduates are the main force of employees, accounting for about 50% of undergraduate education and 40% of junior college education, which shows that animation companies pay more attention to practical ability than pure education when employing people.