To do a good job in propaganda and ideological work in innovation, we must vigorously promote the innovation of propaganda and ideological work on the basis of inheriting and carrying forward successful experiences and fine traditions, which is the important spirit of the national propaganda and ideological work conference. Deeply understanding and grasping the characteristics and laws of the times in the innovation of propaganda and ideological work is of great significance for fully implementing the spirit of the national conference on propaganda and ideological work, better adapting to the development and changes of the situation, and constantly creating a new situation in propaganda and ideological work. 1. Guiding propaganda and ideological work with Theory of Three Represents is the first prerequisite for innovation. To do a good job in propaganda and ideological work in the new century and new stage, and to raise propaganda and ideological work to a new level, we must persist in using Theory of Three Represents to guide propaganda and ideological work, embody innovation in guidance, and strengthen guidance in innovation. First of all, taking Theory of Three Represents as the guidance is the fundamental guarantee for doing a good job in propaganda and ideological work. Holding high the banner is the fundamental guarantee for doing a good job in propaganda and ideological work. The flag is the direction, and the flag is the image. What flag is raised in propaganda and ideological work shows what guiding ideology and theoretical basis our party adheres to. Since its birth, our Party has established Marxism as its guiding ideology. In the long-term struggle, it has persisted in combining the basic principles of Marxism with the concrete reality of China, and formed three theoretical achievements of Mao Zedong Thought, Deng Xiaoping Theory and Theory of Three Represents. Deng Xiaoping Theory and Theory of Three Represents are the latest achievements of Marxism in China. The 16th National Congress of the Communist Party of China established Theory of Three Represents, Marxism-Leninism, Mao Zedong Thought and Deng Xiaoping Theory as the guiding ideology that the Party must adhere to for a long time, and realized that our Party's guiding ideology keeps pace with the times again. In the new century and new stage, propaganda and ideological work must continue to hold high the great banner of Deng Xiaoping Theory and Theory of Three Represents, fully implement the spirit of the 16th Party Congress, persist in taking Theory of Three Represents as the fundamental guideline of our work, persist in arming party member with Theory of Three Represents, educate the masses, vigorously carry out theoretical study, propaganda and research, and consolidate the guiding position of Marxism in China's ideological field, which is the political premise and fundamental guarantee for doing a good job in propaganda and ideological work under the new situation. Always hold high the banner and fundamentally grasp the correct direction of propaganda and ideological work. Second, guiding the propaganda and ideological work with Theory of Three Represents Theory is the primary prerequisite for vigorously promoting the innovation of propaganda and ideological work. The innovation of propaganda and ideological work depends on the guidance of scientific theory. The key lies in embodying the times, grasping the regularity and creativity. To create a new situation in propaganda and ideological work, we must adhere to Theory of Three Represents's position, viewpoint and method, analyze the situation, grasp the trend, clarify the working ideas, clarify the working direction, expand the working content, improve the working methods, sing the main theme and fight the initiative well. Since the Fourth Plenary Session of the 13th CPC Central Committee, great changes have taken place in the international situation, and the process of reform, opening up and socialist modernization in China is magnificent. After years of exploration and practice, propaganda and ideological work has formed a set of effective working ideas, working mechanisms, working methods and rules and regulations, and accumulated rich experience. It is an important part of the Party's basic experience in leading the people to build Socialism with Chinese characteristics, reflecting the inherent laws of propaganda and ideological work in the new period, and is a valuable asset of the Party's propaganda and ideological work. It should be noted that the profound changes in China's economic base, institutional environment, social conditions and modes of communication in the new period have greatly changed the environment, tasks, contents, channels and objects of propaganda and ideological work, and our work can no longer meet the requirements of changing conditions of the times in terms of systems, mechanisms, concepts and methods. Only by adhering to the guidance of Theory of Three Represents Theory, accurately grasping the characteristics and laws of propaganda and ideological work under the new situation, emancipating the mind, advancing with the times and constantly innovating can we keep up with the pace of the times, form new ideas, explore new methods, open up new channels, occupy new positions, better reflect the times, grasp the regularity, be creative and constantly open up new situations. Third, deepening Theory of Three Represents is the fundamental task of promoting the innovation of propaganda and ideological work. With the further diversification of China's socio-economic components, organizational forms, employment methods, interest relations and distribution methods, profound changes have taken place in the ideological and cultural fields, the independence, selectivity, diversity and differences of people's ideological activities have been further enhanced, various concepts have been intertwined, various cultures have stirred up each other, social thoughts have been unprecedentedly active, social consciousness has been diversified, and people's spiritual and cultural needs have grown rapidly, showing the characteristics of multifaceted, deep-seated and demanding. All these urgently need us to study and answer a series of important theoretical and practical questions that people are concerned about in real life. The best way and carrier to unify the Party's ideas and people's voices is to deepen the upsurge of studying and implementing the spirit of the 16th National Congress of the Communist Party of China, and constantly rise a new upsurge of studying and implementing Theory of Three Represents Theory. It is also necessary to closely focus on economic construction, serve the overall situation of reform, development and stability, provide ideological guarantee, spiritual motivation and public opinion support for seizing opportunities and accelerating development, enhance the attraction and appeal of propaganda work, and enhance the pertinence and effectiveness of ideological work. We should concentrate on studying and implementing the spirit of the 16th CPC National Congress and Theory of Three Represents. On the basis of studying, propagating and implementing the spirit of the 16th CPC National Congress in the previous stage, we should highlight the theme, grasp the soul, pay close attention to implementation, and strive to further study, propagate and implement the spirit of the 16th CPC National Congress. It is necessary to closely contact the reality of reform, opening up and modernization, and the ideological reality of cadres and the masses, thoroughly publicize and expound the important viewpoints, important judgments, major decisions and major arrangements put forward by the 16th National Congress, and guide the broad masses of cadres and the masses to unify their thinking in emancipating their minds; We should conscientiously study and implement the "Theory of Three Represents" and constantly expand the coverage of the "Theory of Three Represents" study and education; It is necessary to further study Theory of Three Represents Theory, organize theoretical study center groups of party committees at all levels, and carry out "grassroots under theory" activities. Through theoretical discussion, investigation and study, spiritual civilization creation and other ways, it fully embodies the spirit of the broad masses of cadres and people to thoroughly study and implement the spirit of the 16th National Congress of the Communist Party of China and Theory of Three Represents, accelerate the process of building a well-off society in an all-round way, and constantly lead Theory of Three Represents's study to a deeper level. 2. It is the basic requirement of innovation to continuously improve the level of propaganda and ideological work with "three closeness". The new century, new stage, new goals and new tasks put forward new requirements for propaganda and ideological work. How to implement the new requirements, improve the new level and show a new look, the key is to achieve "three closeness". Being close to reality, life and the masses is the basic requirement of keeping pace with the times and innovative development of propaganda and ideological work in the new century and new stage, and it is an important guarantee to adapt to the new situation and complete new tasks. Achieving "three closeness" is the concrete embodiment of comprehensively implementing Theory of Three Represents. To achieve "three closeness", we must work hard to penetrate the hearts of the people, blaze new trails, and strive for practical results. This is an important starting point for continuous innovation. First, innovate in keeping close to reality. Insist on seeking truth from facts, always proceed from reality, base on the greatest reality of the primary stage of socialism, closely connect with the reality of reform, opening up and modernization, with the actual work of various localities and departments, with the ideological reality of the broad masses of cadres and masses, plan work from reality, carry out work according to actual needs, and test work with actual results. The process of being close to reality is actually a process of innovation. Only by being close to reality can we comprehensively expound the important viewpoints, theories, policies and arrangements put forward by Theory of Three Represents and the 16th CPC National Congress from the objective reality and the practical problems that the broad masses of the people are concerned about in real life, unify our thinking at a deep level, turn the spirit of the 16th CPC National Congress into the conscious action of the whole party and people, and form a great joint force to implement the spirit of the 16th CPC National Congress with one heart and one mind. Only in this way can Theory of Three Represents Theory and the spirit of the 16th National Congress of the Communist Party of China enter communities, schools, enterprises, construction sites, rural areas and military camps, be well known and understood by everyone, and firmly grasp the essence of emancipating the mind, seeking truth from facts and keeping pace with the times in learning, constantly study new situations, solve new problems, sum up new experiences, and promote theoretical innovation, institutional innovation, scientific and technological innovation, cultural innovation and other aspects. Only in this way can the broad masses of cadres and people deeply realize that to turn the grand blueprint into a beautiful reality, they must work hard and work hard, and they must constantly solve the contradictions and problems they face in their progress with developing Marxism; Only in this way can we better guide practice, solve problems and promote work with the spirit of the 16th National Congress. Second, innovate in being close to the masses. That is, we must always adhere to the Party's mass line, firmly establish the mass viewpoint, take the voice of the masses as the first signal, work with deep feelings for the people, learn from the people honestly, and serve the people wholeheartedly. Theoretical armed work should further solve the ideological problems of cadres and the masses. Carry out more effective activities such as "going to the grass-roots level under theory" and fully expound major theoretical and practical issues by using simple reasoning methods; In the news and public opinion work, we should always put the correct orientation in the first place. At the same time, we should attach great importance to reflecting the people's voices, unify the expression of the party's will with the reflection of the people's voices, correctly carry out public opinion supervision, improve methods, raise the level, combine what we want to say with what the people want to see and hear, use the people's language more, contact the examples around the people, and adopt the form that the people like to see and hear. Literary and artistic publishing must always adhere to the direction of "two for one" and the policy of "letting a hundred flowers blossom", and measure spiritual and cultural products with people's satisfaction as the standard; All our work must meet the requirements of the fundamental interests of the masses, respect their wishes, reflect their interests, meet their demands, do more practical things for the masses, effectively solve the hot and difficult problems that the masses care about, and solve the production and life problems of the people in difficulty. Third, innovate in close to life. We should always go deep into the fiery real life, sum up the fresh experiences and new understandings created by the party and the people in practice, and constantly draw nutrition from people's production and life practice, so that our work can constantly adapt to the new changes brought by the new situation to people's social life. Only when the propaganda work is close to life, goes deep into the fiery social life, truly reflects the spirit of the times, learns from the masses with an open mind and meets their needs, can it be deeply rooted in the hearts of the people, better publicize and mobilize the masses, guide and educate them, and help serve them; Ideological and moral education can convince people with emotion, heart and facts; Only when literary and artistic works go deep into real life, stimulate creative inspiration and write true feelings from the actual feelings of the fiery life of reform and construction, and from the spirit of people creating history, can they meet the requirements of developing advanced socialist culture, constantly meet the growing spiritual and cultural needs of the people, and promote the all-round progress of society and the all-round development of people. We should combine solving ideological problems with solving practical problems, use persuasion, mass participation and promoting democracy, respect, understand and care for people, adjust measures to local conditions and suit people, distinguish levels, reason and do practical things, convince people with reason and affection, put ideological education into doing practical things, and guide the masses to improve their spiritual realm by solving practical problems. Third, adapting to the development and changes of the situation with the "four improvements" is the focus of innovation in propaganda and ideological work. To do a good job in propaganda and ideological work in innovation, we must focus on the center, pay attention to practical results, innovate working ideas, change some backward thinking modes and working modes, put propaganda and ideological work in the general environment of reform and opening up and building a well-off society in an all-round way, and give full play to its functions. Looking at the functional attributes of propaganda and ideological work from the dialectical point of view, propaganda and ideological work can not only provide spiritual motivation, ideological guarantee and public opinion support, but also directly serve and undertake the construction of material civilization in many fields, thus better combining propaganda and ideological work with the central work of the party Committee and government. To implement the spirit of the national conference on propaganda and ideological work, we must proceed from the reality of Chizhou and work hard on the "four improvements". First, improve the content. Adhere to economic construction as the center, vigorously publicize the major decisions and important arrangements of the party and the government, publicize the major achievements of reform and construction, and create a good environment for accelerating development. Strengthen the awareness of news propaganda service center, increase overall planning and coordination, make major economic activities get timely publicity and reports, and help news media understand the overall situation and communicate information. Establish and improve the system of economic news briefing, and responsible comrades of the municipal government or economic departments will release economic information to the media and accept interviews and questions. These activities have been highly valued by the leaders of the municipal government. Second, improve the method. To continuously improve working methods, the most important thing is to conduct in-depth investigation and study, keep abreast of the trends in the ideological field, firmly grasp the development trend of propaganda and ideological work, grasp the changing law of mass ideological activities, the law of social spiritual and cultural development, the law of coordinated economic and cultural development and the law of propaganda and ideological work under the new situation, and grasp the initiative in work. This year, we will focus on the following five themes: First, the investigation of cultural resources and cultural industries. Through investigation, we can further understand the laws and characteristics of the development of cultural undertakings in this city, actively promote the reform of cultural system, explore new ways of cultural industry, strengthen strength, enhance vitality, and establish a dynamic and competitive micro-operation mechanism. The second is to carry out in-depth research on the creation of civilization. Through investigation, we will constantly explore new methods and means of civilization creation, focus on the "2+3" work and the construction of citizens' morality, strive for "China Excellent Tourism City" and "National Civilized City, Civilized Villages and Towns, Civilized Units", achieve a significant improvement in the degree of civilization of cities and communities marked by social atmosphere, market environment, public order and living environment, and promote the creation of community civilization. The third is to investigate the market management of urban and urban Internet cafes. Under the exploration of socialized, mass and market-oriented management mechanism, we will strengthen the guidance of cultural market and cultural consumption, fully implement the eight systems of "eliminating pornography and illegal publications" and purifying the cultural publishing market, strengthen the management of Internet cafes, and purify the cultural market in our city. In view of the problem that individual owners of computer Internet cafes who strongly reflect from the masses violate the law on the protection of minors and the operating regulations of computer Internet cafes, and allow underage primary and secondary school students to surf the Internet, or even surf the Internet all night, this year will conduct research and rectification to further strengthen the management of the cultural market. The fourth is to examine the achievements of "three studies and one doing" on the news front. In view of the outstanding problems existing in the news team, we should carry out learning and teaching activities with high standards and quality. The fifth is to investigate the construction of the grassroots propaganda and ideological work team in the city, exchange and summarize the good experiences and practices of the construction of the propaganda and ideological work team in the city, and strengthen the ideological and political construction, professional ability construction and work style construction of the propaganda and ideological work team. Third, improve the form. As far as Chizhou city is concerned, in terms of theoretical study, we should further adopt various practical and effective forms and strive to achieve the unity of content and form. If famous experts and scholars are invited to teach, the learning content of the Central Group of the Municipal Party Committee will be richer, more vivid, more targeted and more extensive. Actively hold various theoretical seminars such as "accelerating the process of building a well-off society in an all-round way" and "Scientific Outlook on Development" to mobilize and organize human resources to study major theoretical and practical issues of local economic and social development; Edit the Collection of Theoretical Learning of Leading Cadres and summarize the theoretical learning results. In terms of news propaganda, we should publicize political achievements and typical propaganda in the language and form that the masses like, vividly publicize leading cadres at all levels, analyze and solve major problems, people and things in reform, development and stability by using the position, viewpoint and method of "Theory of Three Represents", and actively face issues of common concern in people's lives. Focusing on improving Chizhou's popularity, establishing a good external image of Chizhou, we will strive to build Jiuhua brand, ecological brand and Yangtze brand. Fully publicize Chizhou's unique geographical location advantages, rich natural resources advantages, good ecological environment advantages, profound historical and cultural advantages, and late-developing reform and innovation advantages, comprehensively and vigorously publicize Chizhou, expand its influence, and integrate the city's external publicity resources to form a powerful offensive for external publicity. Invited seven sets of CCTV's "Searching for the World" column, four sets of "Chinese Civilization" column and Shandong Satellite TV's "City Card" column to shoot and produce feature films in our city; Planning the Chizhou special issue of China Today, a large magazine distributed around the world; Invite some large-scale interview groups from mainstream media inside and outside the province to come to our city for special interviews; Cooperate with the large-scale investment promotion activities of the municipal party Committee and the municipal government, organize centralized promotion activities in Guangzhou, Hong Kong and other places, and strive to improve the effect of external publicity through the improvement of external publicity forms. Fourth, improve the system. System construction is fundamental, overall and stable. The new situation requires us to make a breakthrough in system construction, let the responsibility mechanism, incentive mechanism, evaluation mechanism and competition mechanism be truly implemented, and gradually use the system to manage affairs, power, people and people. The first is to establish a responsibility decomposition system for major tasks. The tasks in the "Key Points of Propaganda and Ideological Work in 2004" approved by the Municipal Party Committee are decomposed item by item, and the leaders of the Ministry and the heads of government departments are responsible at different levels, and they are assessed regularly, so that everyone has a responsibility in his heart and everyone has pressure on his shoulders. The second is to establish a news propaganda reward and accountability system. It is always the political soul of propaganda and ideological work to establish Marxist news view and adhere to the guiding position of Marxism. In order to continuously strengthen political awareness, overall situation awareness and responsibility awareness, effectively improve political acumen and political discrimination, strictly observe discipline, keep a good direction, be responsible for defending the land, and live up to the mission, we must establish and improve the news propaganda reward and accountability system. Give spiritual and material rewards to news organizations and journalists who have made contributions in promoting the main theme and promoting Chizhou, and arouse their enthusiasm; Those who violate news discipline and engage in unhealthy news propaganda, causing adverse consequences and social impact, should be criticized and educated until they are held accountable. Third, speed up the reform of the literary and art system, and gradually establish a new operating mechanism, management mechanism and incentive mechanism under the conditions of market economy, so that propaganda and cultural products can enter the market and reach the masses. Conduct a comprehensive investigation and integration of the city's cultural resources and potential, and boldly reform the existing system and mechanism. Carry out literary and artistic works selection and reward activities, further revise the management measures for the use of funds for propaganda and cultural development, create conditions to hold mass cultural performances in the city in a timely manner, and promote the vigorous development of mass culture. The fourth is to establish a comprehensive assessment system for propaganda departments. Comprehensive assessment of the city's counties and districts and Jiuhuashan, Development Zone annual publicity work, and give recognition and reward. Strive to build a high-quality propaganda and ideological work team that is loyal, reliable, capable and efficient and can win the battle. The fifth is to establish a reward system for advanced units and individuals in propaganda and ideological work in the city. The propaganda and ideological work team should be a team that the party and the people can't live without, a team that is trustworthy, useful, reliable, hard-working and willing to contribute. Starting from this year, a selection and reward system for advanced units and individuals in propaganda and ideological work in the city will be established to encourage the advanced, promote healthy atmosphere, create a relaxed working environment for comrades who want to be officers, can be officers and succeed, and especially provide a stage for young comrades to display their talents for their growth and progress. In short, the major policy of further doing a good job in propaganda and ideological work under the new situation has been set, and the key lies in innovation in implementation and implementation in innovation. Innovation is the eternal theme of propaganda and ideological work. In accordance with the requirements of "vigorously carrying forward the spirit of seeking truth and being pragmatic, vigorously carrying forward the wind of seeking truth and being pragmatic" put forward by General Secretary Hu Jintao, we should strive to explore the truth of scientific theory, objective laws, actual situation and the party's purpose, and constantly create a new situation in propaganda and ideological work with innovation.

Do a good job in propaganda and ideological work in innovation