It is related to state power and world hegemony, wealth growth and economic bubble. The industrial revolution is inseparable from it, and so is the world war. From the steam engine to the internet, there are countless inventions behind it. In modern times, companies have played an irreplaceable role in the prosperity or depression, cooperation or confrontation, progress or crisis of the world.
This organization, which appeared in almost every important historical moment, fascinated me. What fascinates me more is reality. The company is around, it is the provider of food, clothing, housing and transportation, and also the carrier of entrepreneurial impulse and life dream. We need it from material to spiritual.
So, in 2005, I put forward this topic-"the power of the company".
Four years ago, "The Rise of Great Powers" was broadcast, and the program received an unexpectedly wide, strong and sustained response. This kind of work is exactly what the audience needs at present, and while I am gratified, my thinking is more specific. What is the driving force of national modernization? Compared with the macro narrative mode of the rise of great powers, can it be discussed and expressed from a micro perspective?
The company is undoubtedly such a figurative carrier. In 2006, we first publicly expressed the idea of creating the strength of the company.
Three years ago, my team and I received the task of creating a TV political film "The Road to Rejuvenation" reflecting the development of China since 1840. The Rise of Great Powers looks at the world from China's perspective, and The Road to Rejuvenation reflects the great rejuvenation of China from the perspective of world coordinates, which has given me many new inspirations.
At the end of 19, Xue Fucheng, China's ambassador to Britain, France, Italy and Belgium, commented on the strength of the company: "Try your best to move mountains, fill the sea, drive away wind, control fire and water, and so on." ..... Western countries, so it is all over the world, and it is hard to prevent. Why not? "
From this perspective, in modern times, the weakness of a country is the weakness of a company.
Just as Xue Fucheng predicted a hundred years ago: "If the company does not lift, there will be no industry and commerce; China can't be rich and strong if industry and commerce are in recession. "In the past 30 years, more than one billion people in China have made the most spectacular efforts in human history, and the company has built an institutional platform for every ordinary China people to realize their dreams. When individual creativity is liberated and the company grows from small to large, "wealth" and "strength" are finally out of reach for China people.
A year ago, we set out again. After four years of brewing and precipitation, we want to use the eyes and minds of TV people to find, record, explore and spread the "power of the company"-it has been calling us and waiting for us. As people who love rock climbing say: What kind of attraction is irresistible? Nothing, because the mountain is there.
However, what we didn't expect was that this test surpassed the rise of great powers and was refined in endless history. As for the company, the topics we want to express involve economy, management, society, history and other fields, and there are no ready-made works for reference.
Of course, there is nothing unexpected: the happiness gained in the most difficult process. Just like the way climbers are not satisfied with others: nothing else, because the mountain is there.
From the beginning of creation, our goal is clear: The Power of the Company is not a documentary that reviews the development history of major companies, nor a feature film that introduces company management methods and marketing strategies; It is neither a corporate biography nor a case teaching film. What is this? It is our persistent thinking and expression of reality, through history and facts.
Several basic principles I have determined for my own creation have become the knowledge of the team:
Company is an objective existence, a product of social development and a civilized achievement of human beings.
There is no problem-free era, no once-and-for-all answer, and no panacea.
It is the duty and obligation of the media to ask and analyze problems rather than solve them.
Storytelling is necessary, and the purpose of storytelling is far from the plot itself.
Two or three hundred years is still only a stage in the long river of history, and history continues.
What is the company? How far is China company from the great company and how far is China from the real big country?
The company should not be a tool of power, but a stage for ordinary people to show their wisdom and gather energy. Companies should not be slaves of money, but should be kinetic energy to promote social innovation and progress. Companies should not be cold machines, but people-oriented advocates and beneficiaries. (Director Ren Anxue of the large-scale documentary "The Power of the Company")
Third-rate enterprises rely on talents, second-rate enterprises rely on management, and first-class enterprises rely on culture. "This sentence is widely circulated because it highly summarizes the influence of culture on enterprises. 2 1 century is the era of cultural management, and the role of corporate culture in management is increasingly prominent. The view that culture is productivity and culture is competitiveness has become the knowledge of many managers. Under the influence of this view, various well-known enterprises have expressed their opinions and established their own corporate culture, forming a situation in which a hundred schools of thought contend. The purpose is to influence people's thoughts, people's life and consumption patterns, drive and motivate company employees to work hard for a common goal, and then realize their own business goals.
The influence of culture in real life is obvious. Many people prefer a consumer brand, on the one hand, because its quality is trustworthy, and more importantly, because of the information it conveys and the culture it embodies. Many enterprises have formed their own unique cultural ideas in the process of business development. For example, Haier's corporate culture emphasizes innovation to meet the needs of customers to the maximum extent; IBM's corporate culture is to respect others, pursue Excellence, and think twice before you act; Intel's corporate culture is result-oriented, constructive contradiction, pursuit of Excellence, equality and discipline; McDonald's corporate culture is a family-style happy culture, emphasizing "quality, thoughtful service and clean environment to provide customers with more valuable food." These distinctive corporate cultures enable enterprises to have a shining business card in the complex market competition, effectively shortening the distance with the public.
Influenced by the differences between China and the West, historical origins and other factors, each enterprise has its own emphasis and different cultural concepts, but people-oriented and honest management are the same value orientation, always focusing on the ultimate goal of improving the centripetal force of enterprises, stimulating the creative spirit of employees and improving the economic benefits of enterprises. People can't stand without faith, and so can enterprises. If an enterprise wants to be bigger and stronger, it must follow these inherent moral concepts of human society, and at the same time, it must conform to the requirements of the times and keep innovating in connection with reality. Under the current market economy conditions, enterprises are facing severe challenges and international and domestic competition is intensifying. In order to survive in the market, enterprises must constantly emancipate their minds, renew their concepts, and establish a competitive concept of seizing every minute, advancing with the times, pioneering and innovating, and being brave in making progress. In the 26 years since the military reform, China Railway Construction has been adhering to the fine tradition and work style of "the railway soldiers are forbidden, brave in innovation, and indomitable spirit", opening roads on every mountain, bridging the bridge when encountering water, and fighting the market, forming a corporate culture body with "integrity, eternal innovation, quality products and individuality" as its core values, with its influence expanding and strength increasing. In 2009, Fortune ranked 252nd among the "Top 500 Enterprises in the World" and14th among the "Top 500 Enterprises in China", making it one of the most powerful and large-scale comprehensive construction groups in China and even in the world.
The vigorous development of China Railway Construction can not be separated from the vigorous promotion of corporate culture construction in recent years. Since 2006, the company has promoted the corporate culture identification system throughout the system, and made great efforts to build a top-down and unified corporate culture system, which has effectively enhanced the company's soft power and achieved remarkable results. In 2008, the Beijing-Shanghai High-speed Railway announced the bid, and China Railway Construction won two of the six sections in one fell swoop, accounting for 38.67% of the total length of the line, which deserved to be the biggest winner, showing the overall strength of the leading construction industry. At the same time, the expanding market share also provides a broader stage for the in-depth development of corporate culture. While carefully constructing to ensure the quality, the company takes action from top to bottom, unifies the logo, elaborately produces, carries out corporate culture propaganda from all directions and angles, and strives to create a good social image, so as to achieve "bravely climb the peak and be fearless of difficulties and dangers; The enterprise spirit of "leading the industry and creating a good reputation at home and abroad" is deeply rooted in the hearts of the people, and the values of "honesty-oriented, eternal innovation, high-quality products and common progress" spread on the Beijing-Shanghai line thousands of miles away.
The power of corporate culture is also manifested in creating harmonious interpersonal relationships and comfortable working environment for employees and providing a fair and orderly development platform. Modern society is a competition for talents. How to retain talents, cultivate talents and make good use of talents, and how to condense the wisdom and strength of all employees into the overall goal of the enterprise have become the key to success. Modern society emphasizes people-oriented, harmonious coexistence and win-win cooperation between man and nature and between man and society. In the past, mechanical, rigid and imperative management has not adapted to the requirements of modern management. Only when enterprise management is based on enterprise culture, uses the power of culture and non-economic means to manage employees, completes the transformation from managing "body" in the past to managing "heart" now, and regards respecting people, inspiring people and cultivating people as the starting point and foothold of management, can we take a new step and raise it to a new level.
Influenced by the concept of corporate culture, the thinking of grass-roots managers of China Railway Construction has also changed greatly, and they have consciously increased their investment in line construction and home construction, employee training and welfare benefits, and done practical and good things that many employees are urgently concerned about. Take China Railway Construction Corporation as an example. As soon as the project is launched, we will first do a good job in base construction, improve supporting facilities such as staff quarters, restaurants, bathrooms and networks, and carefully create a warm working and living environment, effectively bringing the relationship between cadres and the masses closer, improving the quality of employees, and enhancing their pride and sense of belonging to the enterprise. In the Beijing-Shanghai track laying and bridge project department, the company's key project, cultural construction spared no effort. The track-laying project department and Xuzhou track-laying base, which invested one million yuan to build, have beautiful atmosphere, beautiful environment and complete facilities, and become models and models for grass-roots project construction. Starting from the details, the work area also set up a convenient medicine box to store medicines such as colds, injuries and heatstroke prevention; Air conditioning is installed in the staff dormitory to provide hot water 24 hours a day, making life safe and comfortable; Migrant workers are treated equally with employees in life, work and assessment, and their good performance is officially selected and turned positive, which reflects the broad mind of the enterprise. In such a harmonious cultural atmosphere, the enthusiasm and creativity of employees can of course be fully exerted, and it is natural to create first-class safety, quality and efficiency.
The power of culture is infinite, and the construction of cultural front is long-term and arduous. To give full play to the soft power of corporate culture, we need the continuous efforts of more people, and we need to do our work more carefully and deeply. The construction of corporate culture is not only a matter of several brands, but more importantly, people's thoughts and spirit. Only when these thoughts and spirits are deeply rooted in people's hearts and integrated into people's conscious actions, culture is not a decoration, action is powerful, and the development of enterprises is an inexhaustible source of power.
Throughout thousands of miles of beijing-shanghai railway, no matter in the cities with high-rise buildings or in remote villages, the flag of China Railway Construction is flying high, the symbol of CRCC is shining, and the employees of China Railway Construction are sweating inside and outside the board houses and on the piers, becoming a beautiful landscape ... It is conceivable that when the Beijing-Shanghai high-speed railway is completed, the corporate brand of China Railway Construction will be more dazzling, and countless builders will have the courage and perseverance to be the first.
This is the power of culture! This is the power of honesty and innovation!
(Reprinted)