Names of students majoring in tourism management

1. design (thesis) topic: analysis of the informatization of self-help tourism in Zhejiang-taking Hangzhou as an example.

Second, the original data: 1, through the school library resources to consult 18 above the relevant Chinese and English literature; 2. Investigate and analyze the main tourism e-commerce websites in Hangzhou; 3. Find out the deficiency and defect of information, and collect the first-hand information by questionnaire; 4. Relevant information on the Internet (China Journal Network, Wanfang Shuobo Thesis Library, etc.). ); 5. Visit related travel websites at home and abroad

Must-read literature:

1. Study on the information needs of different self-help tourists for tourist destinations-A case study of Beijing. Travel magazine, September 2007

2. Countermeasures for the development of self-help tourism in China Modern enterprise education 2007.6438+06

3. Obstacles and countermeasures of self-help tourism development. Commercial Economy 2006.09

4. Development and perfection of self-help tourism service system of China Economic Forum 2005.24

5. On the construction of tourism information service platform, Jiangsu Business Theory 2007.03.

6. Essentials of Strategic Management (Third Edition), 6.2 Portfolio Analysis

7. Globalization of tourism and hotel industry, excerpts from Chapter 4.

3. Design (Paper) Requirements: With the development of social economy, self-help tourism is a new trend of modern tourism and a more fashionable way of tourism today. Because of its freedom of travel and distinctive personality, it is deeply loved by tourists. With the continuous improvement of residents' living standards, self-help travel is an inevitable trend of China's tourism development, and the development of self-help travel market has become the focus of tourism. However, self-help tourism in China is still in its infancy, and its development is also influenced by some subjective and objective factors. In view of these problems, the government's support, the expansion of accurate and applicable tourism information service platform information and the development and coordination of related industries will guide the behavior of self-help tourists in China, improve their safety awareness and strengthen related business support.

It is of great significance to understand the tourists' demand for all kinds of information about tourist destinations and provide good services for tourist destinations. From the perspective of creating a good self-help tourism environment for self-help tourists, taking Hangzhou as an example, this paper studies the information demand of self-help tourists for Hangzhou through questionnaire survey, and discusses the relationship between tourists' social characteristics, income and their demand for destination information. Finally, it puts forward some countermeasures and suggestions to improve the information conditions of self-help tour in Zhejiang.

Students are required to have solid theoretical knowledge of management, tourism psychology, tourism marketing, strategic management and tourism information management system. The structure of the paper is reasonable, the level is clear, the arguments are sufficient and the format is standardized; Think independently and have your own innovative ideas.

Four, graduation design (thesis) content:

1 design (paper) instruction (according to the outline requirements) 1, and the opening report shall be no less than 2,000 words; 2, literature review of not less than 4000 words; 3.2 foreign language documents translated about 20,000 words; 4, the paper is not less than 10000 words.

Five, graduation project (thesis) work period:

Date of transfer: 65438+February 2, 2007

The design (thesis) work was carried out from June 2007 to June 2008.

Design (thesis) tutor

Head of teaching and research section

Head of branch (department)