superiority

Comparison has advantages. For domestic brands at this stage, Tiffany's advantages are all-round. Company history, product culture, designers, marketing channels and brand feelings are all advantages.

Disadvantaged

Compared with modern emerging Internet jewelry brands, Tiffany's disadvantage lies in its advantages. In this increasingly fast-paced era, rapid sales have become the new direction of jewelry brands. However, the existing advantages cannot be completely abandoned, which may also become a stumbling block to its future development.

chance

Since the 20th century, the demand for luxury goods in Asia has surged. Since 0 1 entered China, Tiffany has undoubtedly seized this opportunity to expand its brand.

threaten

For Tiffany, the threat may come from other luxury brands and modern fast-selling fashion brands. Such as Harry Winston, Cartier, Bulgari, Tasaki and Graf.