1, lack of market research and positioning.
Many entrepreneurs did not conduct sufficient market research and analysis before opening stores, and did not accurately judge the demand of consumers and the degree of market competition. They often blindly follow the trend to open stores, which makes them unable to stand out in the fierce market competition.
2. Insufficient product differentiation
The competition in milk tea market is fierce, and product differentiation is the key to attract consumers. However, some tea shops have a single choice of products and lack innovation and characteristics. Failure to provide unique tastes, brands or services leads consumers to lose interest in their stores.
3. Poor management
Successful management of a tea shop requires keen business vision and efficient management ability. However, some entrepreneurs lack relevant experience or management skills, and have not established a sound operation mechanism and team management process, which leads to a decline in the quality of in-store services and cannot meet the expectations of consumers.
4. Improper geographical location selection
The geographical location of tea shop is very important for its survival and development. However, some entrepreneurs did not consider the demand and flow of target consumers in the process of site selection, and chose a location that was not conducive to business development, resulting in less traffic and fewer customers.
5. Poor financial management
In the process of starting a business, the soundness of financial management directly affects the profitability of the store. Some entrepreneurs lack financial planning and control, and the monitoring of costs and benefits is not enough, which leads to improper cost control or poor profitability, and ultimately leads to the failure of enterprises.