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Paper Xiaomi Customer Loss Status
Lei Jun said that the idea of not sending a charger was first put forward by him. Buying a mobile phone without sending a charger will not lose a large number of customers, because the focus of customers is on the mobile phone. If the phone configuration is excellent, it doesn't matter whether it is sent or not. Lei Jun had a plan to sell mobile phones without sending chargers, but it didn't come true for various reasons. Lei Jun had such a plan before, because he felt that there were several chargers in people's hands now, and the speed of changing mobile phones was very fast. If you don't send a charger, it will be more environmentally friendly and the price will be reduced. But this idea was opposed by many people as soon as it was put forward, so that it was not put into practice. In my opinion, when customers buy a mobile phone, it is not whether they will send a charger, but the performance of the mobile phone. If the performance of the mobile phone is good, the speed of opening the web page is fast, or it has a strong advantage in other aspects, then customers will choose this mobile phone. For me, it doesn't matter whether I buy a mobile phone or not, because I have a lot of chargers in my hand, so it doesn't matter if I don't send a charger. But for new mobile phone users, not sending a charger may have a greater impact, because you can't charge without a charger, and the charger bought outside is of poor quality and easy to break down. When Xiaomi Company sells mobile phones, there are two versions, one is the environmental protection creative version, which does not distribute chargers, and the other is the ordinary version, which is for chargers, and the price is the same. Lei Jun said that there are two versions, and the price is the same, because if the charger is cheaper, he may be scolded by the majority of netizens, which is considered to be a strong desire for survival. Although I don't mind buying a mobile phone to send a charger, if there are two versions to choose from, I will still choose the one to send a charger. Because the original charger will have better effect, and it is also a special charger suitable for this mobile phone, which is definitely better than other chargers.