Column packaging refers to the design of names, pictures, music, subtitles and other aspects of TV, radio or online programs, so that they have visual and auditory effects bearing specific themes or contents. Column packaging plays an important role in TV, radio or online programs, which can highlight the theme, establish the brand image and attract the attention of the audience.

Column packaging covers graphic design, visual creativity, animation production, audio production and many other aspects. When designing column packaging, we should combine the characteristics of program content and target audience to present interesting and attractive effects as much as possible. At the same time, the column packaging should also conform to the mainstream aesthetics and the trend of the times, which has certain creativity and aesthetic value.

Column packaging is of great significance to improve the quality and competitiveness of programs. Excellent column packaging can improve the audience's ratings and loyalty, so that the program has a differentiated advantage from other similar programs. In addition, column packaging can also provide advertisers with more advertising creative space and increase advertising revenue. Therefore, column packaging is not only an important link in program production, but also an important means for advertisers to optimize their advertising strategies.