The phrase "seven points depend on product selection, three points depend on operation" is a famous aphorism of Amazon, which also shows that Amazon is a platform that values products over shops. Therefore, it is necessary to form a complete chain from product selection to operation, so as not to waste time and energy and make no money. All aspects of the Amazon platform are very complicated, but you can't stand on the platform by reading a few articles about how to do Amazon or using a software. For example, a production requirement for listing is also very high, and the quality of listing directly determines the life and death of your product. This shows that your focus should be on how to operate in Amazon and how to show the advantages and selling points of your products in front of consumers. So this article summarizes some skills for everyone. First, product collection needs to be cautious. First of all, when you choose a product, don't blindly follow other people's products. If others sell well, don't follow them. For you small sellers or middle sellers, what you need to do is to find new products in your familiar fields. Because if you follow the trend and sell the best-selling products, you will be buried as a novice and may not have any results. Because there are too many people who make best-selling products, you can't beat them. So what you need to know is what your product base is, what your product keywords are, and you can check the ranking of your product on Amazon and Google platforms. What markets can you be active in? Are there many such products on Amazon? How do competitors do it, and so on. When you collect enough data, it will do you no harm. You must keep every step secret. Second, product list optimization, FBA optimization When you add new products to Amazon, the first step is to optimize your product content page. First understand the search habits of buyers to establish a list page of new products, and then use Amazon to increase the number of lists. The last thing you need to do is to use some social media to promote your new product and guide it to your Amazon page correctly, so as to attract enough traffic in the early stage. And some of you think that as long as my store uses FAB, it will definitely increase sales. This is not absolute. Because it is also risky to use. Indeed, FAB helps moderators and sellers to expand their business scale, and the page is risky. The risk is that if the product cannot be sold, it will accumulate. At this time, the seller may face two situations: continue to sell such products, or spend time waiting for FBA to return the products. Third, the creation and explosion of third-party platforms The second article talked about the necessity for some social platforms to launch their own products. Therefore, in addition to developing your own brand on Amazon platform and running your own business on other platforms, it can help your store broaden the diversity and safety of products, and also improve the growth space of store products. It is necessary to create explosions, because your store not only keeps its own profits, but also operates a stable and sustainable product. You need to make a good layout on Amazon platform, and strive to build a good product, so as to ensure that your turnover will rise steadily. Fourth, choose products. There are not many carefully selected products, but they are all good. Because Amazon is different from other cross-border e-commerce platforms, it doesn't need you to constantly deliver goods. Under normal circumstances, if an account can do 4-9 products well, the sales of the store are still considerable under the condition of ensuring the product ranking. Fifth, if the data is used well, it will be of great help to you. Because for you, you need to reflect your profitability and market competition pattern through data, so as to help you achieve greater results. From the data, you can see the total number of people in the company and what goods have been sold during this period, and see the peak value of these data to help you make the best decision on your inventory. Sixth, the original intention of opening a store at a reasonable price is to make money. If you think you want to sell the quantity of products and ignore the income, then the sales volume has increased, but at the price. If you do this, the income will be very small, you can't blindly make small profits but quick turnover, and you should give the product a reasonable price. Seven. International market sales Before doing Amazon, I believe everyone knows something about the Amazon market. It didn't take long to start, and there is a lot of room for development. We are facing the whole world, so we must first understand the local tax and tariff system, which is the most important problem that everyone has to face. Doing this well will bring you great convenience and reduce a lot of trouble in future sales. The above seven points are just a general summary, in order to let many novices know where the focus of Amazon is. To be a platform, we must first understand it, analyze it, and know where its trend is, instead of diving into it like an idiot.