1, senbao
Senbao has strong independent design ability, high originality, not inferior to Lego, high building block accuracy and relatively mature color matching, comparable to Lego. Their wandering earth, mechanical password and street view series are all good, with China characteristics. But sometimes there are missing parts in its packaging, which is a great harm. Senbao also needs to pay more attention to sales details in order to gain market trust.
Step 2 enlighten
Enlightenment is a famous follower of Lego. Many models are suspected of learning from Lego, but there are also many original models of Enlightenment. The IP of Journey to the West series is a famous enlightenment suit. The quality and precision of enlightenment are the best in China. However, the brand Enlightenment focuses on the children's market, so the color matching is gorgeous and looks a bit childish. Its promotion is also very good, occupying a relatively large share in the domestic building block market.
3. Brother Wan
Wang E is also a brand that plays with children's building blocks market, but unlike Enlightenment, Wang E and Lego play with different themes, and its military series is aimed at Lego without military series, and it is quite successful. It has a lot of market share in third-and fourth-tier cities, but the quality of Wang E needs to be improved. I hope it will get better and better in the future.