In daily life or work and study, everyone must have learned some knowledge about entrepreneurship more or less. The following is an analysis of college students' entrepreneurial conditions and environment for reference only, hoping to help you.

Analysis on the conditions and environment of college students' entrepreneurship

First, the introduction of college students' entrepreneurial background

College students should have unlimited opportunities, great difficulties and unlimited returns when starting a business. However, the entrepreneurial environment has a very important impact on college students' entrepreneurship. Under the increasingly severe social background of college students' employment situation, it is very important to take effective measures to create a good entrepreneurial environment for college students to promote their entrepreneurship and employment. Education in China is inherently lacking in entrepreneurship education. Students in China are not only weak in economic ability to take risks, but also poor in psychological quality to bear setbacks, which makes self-employment a risky employment road rarely talked about. So how should the government help college students start their own businesses now, and how should they look for opportunities?

In order to have a deeper understanding of college students' entrepreneurship, some college students start their own businesses, and many of them start their own businesses directly without looking for a job after graduation. I have done some research on college students' entrepreneurship in our school. In the investigation, I found that:

(A) entrepreneurial direction

Nowadays, due to various environmental factors, most entrepreneurs will choose industries with less start-up capital, easy start-up and relatively low risk, followed by life industries such as catering, books and newspapers, while high-tech industries such as software and network have the lowest selection rate. In the choice of entrepreneurial forms, the vast majority choose partnership entrepreneurship, followed by self-employment, and only a few students choose family entrepreneurship. Because college students have limited funds, they all get their parents' support from home to start their own businesses.

(B) entrepreneurial psychology

In the survey, it is found that some college students think that schools should encourage students to start businesses in school, because self-employment can not only experience society, exercise and accumulate college students' social practical experience, but also give full play to college students' sense of innovation and creation, and it also embodies the realization of self-value and self-affirmation, which is a way to solve employment difficulties. However, some college students think that schools should not encourage self-employment. They think that college students' entrepreneurship can't solve the conflict between entrepreneurship and study well, and the chances of students' success in entrepreneurship are slim. Because students' studies are still the most important, not all of them are suitable for starting a business if they want to improve themselves at school.

Second, the analysis of college students' entrepreneurial environment

At present, the macro-environment and micro-environment faced by college students are very complicated. The so-called entrepreneurial environment is actually the stage for entrepreneurial activities. Any entrepreneurial activity is carried out in a certain social environment. When our college students step into the society and enter the entrepreneurial stage, a huge space-time stage is presented to them. On this stage, many things and elements interact and collide with each other, forming a comprehensive realistic environment system, so the entrepreneurial environment has a very important impact on college students' entrepreneurship. Under the increasingly severe social background of college students' employment situation, it is particularly important to take effective measures to create a good entrepreneurial environment for college students and promote their employment.

Macro environmental analysis

1. Government financial policy support. At present, some local governments usually use special funds to support and discount loans to solve this problem. In this way, most entrepreneurs will get support in a short time. The government provides various guarantees for college students to start their own businesses, mainly through economic, administrative and legal means. Such as: simplifying unnecessary procedures; Establish an entrepreneurship education and training center to provide project risk assessment and guidance for college students free of charge; Implement the relevant preferential policies of the state on tax relief for college students' entrepreneurship as soon as possible; Enterprises founded by college students, which are recognized as youth employment trainee bases, can enjoy relevant municipal subsidies.

2. Entrepreneurship training. Government departments not only financially support college students' entrepreneurship, but also conduct entrepreneurship training for college students through schools and other educational institutions. The training content includes the procedures of applying for loans, the psychological quality that entrepreneurs should have, and basic financial knowledge. Through a series of training, entrepreneurial college students can stick to their ideals, carry out their plans and achieve ultimate success. In terms of school environment, for example, school policies encourage and support the formation of entrepreneurial culture; Establish supporting science parks in schools, strengthen entrepreneurship education, and cultivate college students' entrepreneurial ability through entrepreneurial practice or competition. At the same time, the campus market is moderately open to college students to facilitate their entrepreneurial practice and build an entrepreneurial service platform. The training base of marketing major in our school provides a platform for students to start their own businesses, and it is also a facade for students to manage themselves.

3. Tolerance fails. For college students who fail to start their own businesses, if it is not caused by man-made intention after examination, the assessment institution may waive the loan interest and extend the repayment period accordingly. For those who want to start a business and submit a feasible plan, they can still provide their unsecured loans again without paying off the loans they owe. In order to create a social environment that tolerates failure and encourages entrepreneurship. After all, college students are very young. Even if you fail, you can have a certain psychological endurance, and your family will understand and tolerate it.

Microenvironment analysis

The micro-environment of college students' entrepreneurship is mainly a detailed analysis of their own entrepreneurial process, as follows:

1. Make a plan. For example, if you want to open a shop selling jeans in the city, you should make a good plan before opening the shop. When making a marketing plan, all links should be interconnected to form a complete internal environment. Whether the division of labor in each link is scientific, whether the cooperation is harmonious and whether the goals are consistent will affect the marketing decision and the implementation of the marketing plan.

2. customers. Different customer groups directly affect price positioning, so the flow of people is the most important point before starting a business. The main customers of clothing are very wide, regardless of gender, people under 60 and young people. The goal is to let every customer who comes in find their favorite jeans.

3. Store address. Most students will choose some familiar environment when choosing the store location. For example, choose a location near the university or an area with convenient transportation.

4. Choose goods and buy goods. When choosing goods, we should know the local market situation: what new varieties appear, what is the sales trend, what is the inventory, what is the price increase and what is the purchasing power? When purchasing goods, first go to the market, have a look, compare, ask, calculate and think, and then start buying. Sell as little as possible, and then buy in moderation. Because it is a new store opening, there must be many styles, giving customers many choices.

5. suppliers. A supplier refers to an enterprise or individual that provides resources needed for production and operation for an enterprise and its competitors, including raw materials, equipment, energy, labor services and other materials. Because college students are short of funds and do not have a large purchase volume, the choice of suppliers should be suitable for their own store size.

6. Product price positioning. College students' products have no experience at first, and there are no old customers, so the only way to attract customers is to lower the price of products and gain greater competitiveness than others.

In addition, the entrepreneurial environment of college students should also meet some conditions:

(3) Entrepreneurial conditions

1. Family conditions. Family is the cradle of early enlightenment education and healthy growth of entrepreneurs. Every entrepreneur's family conditions vary from person to person. Whether the family condition is good or bad, it is a favorable factor for entrepreneurs. Some families have relatively good conditions, for example, the main members of the family have certain status or influence in society, so that entrepreneurs can get to know some key people who are beneficial to entrepreneurs' future entrepreneurial activities at an early stage. Some families inherit and continue to engage in or expand their traditional entrepreneurial projects. Years of operation have provided entrepreneurs with a large number of business projects and experiences, and the monopoly of traditional production or management technology makes entrepreneurs often succeed in entrepreneurial activities. There are also some entrepreneurs whose family conditions are very general, and some are even worse, but this has not affected their self-confidence and entrepreneurial activities. Since ancient times, there are still many entrepreneurs who have overcome many difficulties and gradually realized their ideals and ambitions through their own efforts.